{"id":2300,"date":"2023-04-03T11:33:06","date_gmt":"2023-04-03T11:33:06","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/explanation\/google-pigeon-update-2"},"modified":"2023-04-03T11:33:06","modified_gmt":"2023-04-03T11:33:06","slug":"google-pigeon-update-2","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/google-pigeon-update-2","title":{"rendered":"Actualizaci\u00f3n de Google Pigeon"},"content":{"rendered":"<p>La actualizaci\u00f3n Google Pigeon es un importante cambio de algoritmo que introdujo Google en 2014. Esta actualizaci\u00f3n se dise\u00f1\u00f3 espec\u00edficamente para mejorar la precisi\u00f3n y relevancia de los resultados de b\u00fasqueda locales. La actualizaci\u00f3n recibi\u00f3 el nombre del ave porque las palomas son conocidas por su capacidad para navegar y encontrar el camino a casa, al igual que el algoritmo de Google est\u00e1 dise\u00f1ado para ayudar a los usuarios a encontrar la informaci\u00f3n m\u00e1s relevante y precisa.<\/p>\n<p>La actualizaci\u00f3n Google Pigeon afect\u00f3 a los resultados de las b\u00fasquedas locales al dar m\u00e1s peso a factores como la ubicaci\u00f3n, la distancia y la relevancia de la consulta de b\u00fasqueda. Esto significa que las empresas que se encuentran m\u00e1s cerca de la ubicaci\u00f3n del usuario y tienen un contenido m\u00e1s relevante tienen m\u00e1s probabilidades de aparecer en la parte superior de los resultados de b\u00fasqueda.<\/p>\n<p>Para las empresas que dependen del tr\u00e1fico de b\u00fasqueda local, la actualizaci\u00f3n de Google Pigeon supuso un cambio radical. Oblig\u00f3 a las empresas a centrarse en la optimizaci\u00f3n de sus b\u00fasquedas locales. <a href=\"https:\/\/jonathanbjorkskog.com\/es\/12-rules-for-seo\/\">seo<\/a> para garantizar su visibilidad en los resultados de b\u00fasqueda. Esto incluy\u00f3 la optimizaci\u00f3n de sus listas de Google My Business, la creaci\u00f3n de menciones locales y la creaci\u00f3n de contenido de alta calidad centrado en el \u00e1mbito local.<\/p>\n<p>En general, la actualizaci\u00f3n de Google Pigeon fue un cambio positivo tanto para los usuarios como para las empresas. Ayud\u00f3 a mejorar la precisi\u00f3n y relevancia de los resultados de b\u00fasqueda locales, facilitando a los usuarios encontrar la informaci\u00f3n que necesitan. Para las empresas, supuso una oportunidad de mejorar sus estrategias de SEO local y aumentar su visibilidad en los resultados de b\u00fasqueda.<\/p>\n<h2>Google Pigeon Update de un vistazo<\/h2>\n<ol>\n<li>La actualizaci\u00f3n de Google Pigeon fue un importante cambio de algoritmo que afect\u00f3 a los resultados de b\u00fasqueda locales.<\/li>\n<li>El objetivo de la actualizaci\u00f3n era ofrecer a los usuarios resultados de b\u00fasqueda locales m\u00e1s pertinentes y precisos.<\/li>\n<li>La actualizaci\u00f3n afect\u00f3 a las empresas locales, ya que cambi\u00f3 la forma en que sus sitios web y listados se clasificaban en los resultados de b\u00fasqueda.<\/li>\n<li>Para optimizar la actualizaci\u00f3n de las palomas, las empresas deben centrarse en estrategias de SEO locales, como reclamar y optimizar su ficha de Google My Business.<\/li>\n<li>La actualizaci\u00f3n de las palomas tambi\u00e9n hizo hincapi\u00e9 en la importancia de disponer de contenidos relevantes y de alta calidad en un sitio web para mejorar su clasificaci\u00f3n en los motores de b\u00fasqueda.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>La actualizaci\u00f3n Google Pigeon es un importante cambio de algoritmo que introdujo Google en 2014. Esta actualizaci\u00f3n se dise\u00f1\u00f3 espec\u00edficamente para mejorar la precisi\u00f3n y relevancia de los resultados de b\u00fasqueda locales. La actualizaci\u00f3n recibi\u00f3 el nombre del ave porque las palomas son conocidas por su capacidad para navegar y encontrar el camino de vuelta a casa, al igual que la...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[97,81],"class_list":["post-2300","explanation","type-explanation","status-publish","hentry","category-seo","word-g","word-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Pigeon Update - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/google-pigeon-update-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Pigeon Update - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"The Google Pigeon Update is a significant algorithm change that was introduced by Google in 2014. 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