{"id":2297,"date":"2023-04-03T11:33:06","date_gmt":"2023-04-03T11:33:06","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/explanation\/google-hummingbird-2"},"modified":"2023-04-03T11:33:06","modified_gmt":"2023-04-03T11:33:06","slug":"google-hummingbird-2","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/google-hummingbird-2","title":{"rendered":"Google Colibr\u00ed"},"content":{"rendered":"

Google Hummingbird es una actualizaci\u00f3n del algoritmo de b\u00fasqueda introducida por Google en 2013. Se dise\u00f1\u00f3 para mejorar la precisi\u00f3n y la relevancia de los resultados de b\u00fasqueda centr\u00e1ndose en el significado de las palabras utilizadas en una consulta de b\u00fasqueda, en lugar de solo en las palabras clave individuales. Esta actualizaci\u00f3n supuso un cambio significativo en la forma en que Google procesaba las consultas de b\u00fasqueda, ya que permit\u00eda realizar b\u00fasquedas con un lenguaje m\u00e1s natural y comprender mejor al usuario. intento<\/a>. <\/p>\n

De un seo<\/a> Desde esta perspectiva, es importante comprender el impacto de Google Hummingbird en las clasificaciones de b\u00fasqueda. Los sitios web que ofrecen contenidos relevantes y de alta calidad que responden a las consultas de los usuarios de forma natural y conversacional tienen m\u00e1s probabilidades de obtener una buena posici\u00f3n en los resultados de b\u00fasqueda. Esto significa que palabra clave<\/a> y otras t\u00e1cticas obsoletas de SEO ya no son eficaces. En su lugar, los sitios web deben centrarse en crear contenidos informativos, atractivos y optimizados para la intenci\u00f3n del usuario. <\/p>\n

En general, Google Hummingbird ha tenido un impacto significativo en la forma en que enfocamos el SEO y la creaci\u00f3n de contenidos. Al dar prioridad a la intenci\u00f3n del usuario y al lenguaje natural, ha hecho que los resultados de b\u00fasqueda sean m\u00e1s precisos y relevantes, y ha obligado a los propietarios de sitios web a centrarse en la creaci\u00f3n de contenidos de alta calidad que satisfagan las necesidades de su audiencia.<\/p>\n

Google Hummingbird de un vistazo<\/h2>\n
    \n
  1. Google Hummingbird es una actualizaci\u00f3n del algoritmo de b\u00fasqueda que se public\u00f3 en 2013.<\/li>\n
  2. Se dise\u00f1\u00f3 para mejorar la precisi\u00f3n y pertinencia de los resultados de b\u00fasqueda al comprender la intenci\u00f3n que subyace a la consulta de un usuario.<\/li>\n
  3. Hummingbird utiliza el procesamiento del lenguaje natural y la b\u00fasqueda sem\u00e1ntica para comprender mejor el significado de las palabras y frases en su contexto.<\/li>\n
  4. Esto significa que puede ofrecer resultados m\u00e1s precisos para las consultas de cola larga y las b\u00fasquedas conversacionales.<\/li>\n
  5. Para optimizar para Hummingbird, es importante centrarse en crear contenido relevante y de alta calidad que responda a las preguntas que se hace su p\u00fablico objetivo.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Google Hummingbird es una actualizaci\u00f3n del algoritmo de b\u00fasqueda introducida por Google en 2013. Se dise\u00f1\u00f3 para mejorar la precisi\u00f3n y relevancia de los resultados de b\u00fasqueda centr\u00e1ndose en el significado de las palabras utilizadas en una consulta de b\u00fasqueda, en lugar de solo en las palabras clave individuales. Esta actualizaci\u00f3n supuso un cambio significativo en la forma en que Google...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[97,81],"class_list":["post-2297","explanation","type-explanation","status-publish","hentry","category-seo","word-g","word-seo"],"yoast_head":"\nGoogle Hummingbird - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/google-hummingbird-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Hummingbird - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Google Hummingbird is a search algorithm update that was introduced by Google in 2013. It was designed to improve the accuracy and relevance of search results by focusing on the meaning behind the words used in a search query, rather than just the individual keywords. This update was a significant shift in the way Google...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/google-hummingbird-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/google-hummingbird-2\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/google-hummingbird-2\",\"name\":\"Google Hummingbird - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"datePublished\":\"2023-04-03T11:33:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/google-hummingbird-2#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/google-hummingbird-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/google-hummingbird-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explanations\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Dictionary: SEO Glossary with difficult words explained\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"G\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\\\/g\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Google Hummingbird\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"description\":\"Growth Marketing since 2009\",\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"width\":\"391\",\"height\":\"401\",\"caption\":\"Jonathan Bj\u00f6rkskog\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Hummingbird - Jonathan Bj\u00f6rkskog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/google-hummingbird-2\/","og_locale":"es_ES","og_type":"article","og_title":"Google Hummingbird - Jonathan Bj\u00f6rkskog","og_description":"Google Hummingbird is a search algorithm update that was introduced by Google in 2013. It was designed to improve the accuracy and relevance of search results by focusing on the meaning behind the words used in a search query, rather than just the individual keywords. This update was a significant shift in the way Google...","og_url":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/google-hummingbird-2\/","og_site_name":"Jonathan Bj\u00f6rkskog","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/google-hummingbird-2","url":"https:\/\/jonathanbjorkskog.com\/explanation\/google-hummingbird-2","name":"Google Hummingbird - Jonathan Bj\u00f6rkskog","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/#website"},"datePublished":"2023-04-03T11:33:06+00:00","breadcrumb":{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/google-hummingbird-2#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jonathanbjorkskog.com\/explanation\/google-hummingbird-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/google-hummingbird-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jonathanbjorkskog.com\/"},{"@type":"ListItem","position":2,"name":"Explanations","item":"https:\/\/jonathanbjorkskog.com\/explanation"},{"@type":"ListItem","position":3,"name":"SEO Dictionary: SEO Glossary with difficult words explained","item":"https:\/\/jonathanbjorkskog.com\/word\/seo"},{"@type":"ListItem","position":4,"name":"G","item":"https:\/\/jonathanbjorkskog.com\/word\/seo\/g"},{"@type":"ListItem","position":5,"name":"Google Hummingbird"}]},{"@type":"WebSite","@id":"https:\/\/jonathanbjorkskog.com\/#website","url":"https:\/\/jonathanbjorkskog.com\/","name":"Jonathan Bj\u00f6rkskog","description":"Growth Marketing desde 2009","publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jonathanbjorkskog.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/jonathanbjorkskog.com\/#organization","name":"Jonathan Bj\u00f6rkskog","url":"https:\/\/jonathanbjorkskog.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","width":"391","height":"401","caption":"Jonathan Bj\u00f6rkskog"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/es\/author"},"uagb_comment_info":0,"uagb_excerpt":"Google Hummingbird is a search algorithm update that was introduced by Google in 2013. It was designed to improve the accuracy and relevance of search results by focusing on the meaning behind the words used in a search query, rather than just the individual keywords. This update was a significant shift in the way Google...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation\/2297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/types\/explanation"}],"version-history":[{"count":0,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation\/2297\/revisions"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media?parent=2297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/categories?post=2297"},{"taxonomy":"word","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/word?post=2297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}