{"id":1797,"date":"2022-02-07T19:03:24","date_gmt":"2022-02-07T19:03:24","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?post_type=explanation&#038;p=1797"},"modified":"2022-02-07T19:03:27","modified_gmt":"2022-02-07T19:03:27","slug":"off-page-optimization","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/off-page-optimization","title":{"rendered":"Optimizaci\u00f3n fuera de la p\u00e1gina"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La optimizaci\u00f3n fuera de la p\u00e1gina es el proceso de optimizaci\u00f3n de un sitio o p\u00e1gina web para mejorar su posicionamiento en los motores de b\u00fasqueda mediante la mejora de su visibilidad con t\u00e1cticas que tienen lugar fuera del sitio, lo que significa principalmente la construcci\u00f3n de enlaces y la popularidad de los enlaces. Esto se puede hacer a trav\u00e9s de t\u00e9cnicas como guest blogging, cooperaci\u00f3n en blogs, PR, Outreach y env\u00edos a directorios. La t\u00e1ctica m\u00e1s recomendada es crear contenidos, recursos o herramientas tan buenos que ganar\u00edan backlinks por s\u00ed solos si los sitios adecuados los conocieran. A continuaci\u00f3n, llegar a la gente detr\u00e1s de esos sitios.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1644260263320\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 significa backlink?<\/strong> <p class=\"schema-faq-answer\">Un backlink es cuando alguien enlaza a su sitio web desde su propia p\u00e1gina, lo que le ayuda a posicionarse mejor en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERPs). Tambi\u00e9n podr\u00eda proporcionarle tr\u00e1fico de referencia cuando la gente hace clic en el enlace en el otro sitio y terminan en su sitio.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644260307643\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 son los enlaces no-follow?<\/strong> <p class=\"schema-faq-answer\">No follow contiene etiquetas HTML \"rel=nofollow\", lo que significa que no pasan link juice y no pueden ayudar al receptor de ese enlace a posicionarse mejor en las SERPs.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644260320468\"><strong class=\"schema-faq-question\">\u00bfPor qu\u00e9 son importantes los enlaces internos?<\/strong> <p class=\"schema-faq-answer\">La vinculaci\u00f3n interna se refiere a la adici\u00f3n de enlaces entre p\u00e1ginas del mismo sitio web (por ejemplo, si hubiera varios productos listados en un sitio de comercio electr\u00f3nico). Los enlaces internos ayudan a crear coherencia. Tambi\u00e9n es una buena manera de introducir nuevos productos y servicios en su sitio, as\u00ed como ayudar a los usuarios a permanecer m\u00e1s tiempo en su sitio web.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644260370679\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 es la optimizaci\u00f3n off-page?<\/strong> <p class=\"schema-faq-answer\">T\u00e9cnicas de optimizaci\u00f3n fuera de la p\u00e1gina: La construcci\u00f3n de enlaces es un componente importante de la optimizaci\u00f3n de motores de b\u00fasqueda (<a href=\"https:\/\/jonathanbjorkskog.com\/es\/12-rules-for-seo\/\">seo<\/a>). Los sitios que enlazan con el suyo transmitir\u00e1n autoridad y confianza a trav\u00e9s de hiperv\u00ednculos hacia su sitio. Los webmasters y los propietarios de blogs pueden establecer enlaces entre sus sitios de muchas formas: enlaces rec\u00edprocos, enlaces contextuales, agregaci\u00f3n de noticias\/contenido, enlaces a perfiles de foros, cooperaci\u00f3n en blogs, difusi\u00f3n, relaciones p\u00fablicas, publicidad de pago (rese\u00f1as patrocinadas), etc.<br\/><\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>La optimizaci\u00f3n fuera de la p\u00e1gina es el proceso de optimizaci\u00f3n de un sitio o p\u00e1gina web para mejorar su posicionamiento en los motores de b\u00fasqueda mediante la mejora de su visibilidad con t\u00e1cticas que tienen lugar fuera del sitio, lo que significa principalmente la construcci\u00f3n de enlaces y la popularidad de los enlaces. Esto se puede hacer a trav\u00e9s de t\u00e9cnicas como guest blogging, cooperaci\u00f3n en blogs, PR, Outreach y env\u00edos a directorios. La m\u00e1s recomendada...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[],"word":[],"class_list":["post-1797","explanation","type-explanation","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Off-page optimization - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/off-page-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Off-page optimization - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Off-page optimization is the process of optimizing a website or web page for better search engine ranking by improving its visibility with tactics happening outside of the site, mostly meaning link building and link popularity. 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There are many ways in which webmasters and blog owners can establish links between their sites \u2013 these include: reciprocal linking, contextual linking, news\/content aggregation, forum profile links, blog cooperation, outreach, PR, paid advertising (sponsored reviews); etc<br\/>","inLanguage":"es"},"inLanguage":"es"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/es\/author"},"uagb_comment_info":0,"uagb_excerpt":"Off-page optimization is the process of optimizing a website or web page for better search engine ranking by improving its visibility with tactics happening outside of the site, mostly meaning link building and link popularity. 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