{"id":1793,"date":"2022-02-07T18:38:23","date_gmt":"2022-02-07T18:38:23","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?post_type=explanation&#038;p=1793"},"modified":"2022-02-07T18:38:25","modified_gmt":"2022-02-07T18:38:25","slug":"serp","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/serp","title":{"rendered":"SERP: P\u00e1gina de resultados del motor de b\u00fasqueda"},"content":{"rendered":"<p class=\"wp-block-paragraph\">SERP son las siglas en ingl\u00e9s de \"p\u00e1ginas de resultados de los motores de b\u00fasqueda\". Son las p\u00e1ginas que muestran los motores de b\u00fasqueda despu\u00e9s de que un usuario introduzca una consulta. Las SERP suelen contener una lista de p\u00e1ginas web relevantes para la consulta, as\u00ed como informaci\u00f3n sobre la relevancia de cada una de ellas.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1644258927225\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 significa SERP?<\/strong> <p class=\"schema-faq-answer\">SERP = Search Engine Ranking Page (p\u00e1gina de clasificaci\u00f3n del motor de b\u00fasqueda).<br\/>Las entradas que aparecen en la p\u00e1gina de resultados de la b\u00fasqueda. Tambi\u00e9n puede denominarse \"la lista de los 10 enlaces azules\", es decir, los 10 resultados que aparecen despu\u00e9s de haber buscado algo en Google. Sin embargo, hoy en d\u00eda la SERP no es tan simple, ya que suele contener tambi\u00e9n otras cosas, como mapas, v\u00eddeos, im\u00e1genes y preguntas.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644258939587\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 es el marketing SERP?<\/strong> <p class=\"schema-faq-answer\">El marketing SERP consiste en optimizar un sitio o una p\u00e1gina web para mejorar su visibilidad en las p\u00e1ginas de resultados de los motores de b\u00fasqueda. Esto puede hacerse mediante t\u00e9cnicas como la optimizaci\u00f3n del t\u00edtulo, la meta descripci\u00f3n y las etiquetas de cabecera de la p\u00e1gina web, as\u00ed como aumentando la popularidad de los enlaces del sitio web.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644258960999\"><strong class=\"schema-faq-question\">\u00bfCu\u00e1l es la diferencia entre <a href=\"https:\/\/jonathanbjorkskog.com\/es\/12-rules-for-seo\/\">seo<\/a> y SERP?<\/strong> <p class=\"schema-faq-answer\">La diferencia entre SEO y SERP es que mientras que SEO es el acto de mejorar la posici\u00f3n de su sitio web o p\u00e1ginas web en los resultados de los motores de b\u00fasqueda, SERP no implica ninguna acci\u00f3n manual aparte de introducir una consulta. En su lugar, se utilizan otras t\u00e9cnicas de marketing como la estructura del t\u00edtulo de la p\u00e1gina, las meta descripciones y las etiquetas de encabezado para optimizar la visibilidad en los resultados de los motores de b\u00fasqueda, lo que a veces se denomina Optimizaci\u00f3n SERP.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644259036853\"><strong class=\"schema-faq-question\">\u00bfEs Google una SERP?<\/strong> <p class=\"schema-faq-answer\">S\u00ed, Google es una SERP. Cuando introduces una consulta de b\u00fasqueda, se te dirige a las p\u00e1ginas de resultados del motor de b\u00fasqueda de Google.<br\/><\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>SERP son las siglas en ingl\u00e9s de \"p\u00e1ginas de resultados de los motores de b\u00fasqueda\". Son las p\u00e1ginas que muestran los motores de b\u00fasqueda despu\u00e9s de que un usuario introduzca una consulta. Las SERP suelen contener una lista de p\u00e1ginas web relevantes para la consulta, as\u00ed como informaci\u00f3n sobre la relevancia de cada una de ellas.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[78,77,81],"class_list":["post-1793","explanation","type-explanation","status-publish","hentry","category-seo","word-growth-hacking","word-marketing","word-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SERP: Search Engine Result Page - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/serp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SERP: Search Engine Result Page - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"SERP stands for &#8220;search engine results pages&#8221;. 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When you enter a search query, you're directed to Google's search engine results pages.<br\/>","inLanguage":"es"},"inLanguage":"es"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/es\/author"},"uagb_comment_info":0,"uagb_excerpt":"SERP stands for &#8220;search engine results pages&#8221;. They are the pages that are displayed by search engines after a user enters a query. 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