{"id":1778,"date":"2022-02-04T13:12:03","date_gmt":"2022-02-04T13:12:03","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?post_type=explanation&p=1778"},"modified":"2022-02-04T13:16:42","modified_gmt":"2022-02-04T13:16:42","slug":"keyword-explained","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/keyword-explained","title":{"rendered":"Palabra clave"},"content":{"rendered":"

A palabra clave<\/a> <\/strong>es una palabra o frase por la que desea aparecer en una b\u00fasqueda de Google con una p\u00e1gina en particular. Todas las p\u00e1ginas de su sitio web pueden tener sus propias palabras clave.<\/p>\n\n\n\n

En resumen, una palabra clave puede ser m\u00e1s que una palabra: puede ser una frase. Incluso una frase entera puede ser una palabra clave, lo que se denomina una palabra clave longtail.<\/p>\n\n\n\n

Por lo general, las palabras clave se eligen en funci\u00f3n del volumen de b\u00fasquedas. Una palabra o frase m\u00e1s corta, como \"vitaminas\", tiene un mayor volumen de b\u00fasqueda que una palabra m\u00e1s larga, como \"deficiencia de vitaminas en veganos\". Lo mismo ocurre con la competencia: suele ser mucho m\u00e1s dif\u00edcil aparecer en Google para una palabra de gran volumen que para una frase de bajo volumen formada por unas pocas palabras.<\/p>\n\n\n\n

Palabras clave de cola larga o frase de cola larga es cuando se trata de una frase m\u00e1s larga, por lo general con menor volumen y menos competencia. A menudo es m\u00e1s f\u00e1cil aparecer con palabras clave de cola larga que con frases cortas de una o dos palabras.<\/p>\n\n\n\n

Anteriormente, tambi\u00e9n exist\u00eda una metaetiqueta llamada \"metapalabra clave\", que a veces hac\u00eda referencia a palabras clave o t\u00e9rminos de b\u00fasqueda, pero los motores de b\u00fasqueda ya no tienen en cuenta el contenido de esa etiqueta y puede ignorarse sin problemas.<\/p>\n\n\n\n

Para seguir la posici\u00f3n en la que apareces en Google al buscar diferentes palabras clave (tu posici\u00f3n en SERP ), necesitas un seguimiento de rangos<\/a> herramienta<\/a>.<\/p>\n\n\n\n

\n

Sin\u00f3nimos de palabras clave<\/h3>\n\n\n\n

En el chat cotidiano, tambi\u00e9n se pueden o\u00edr sin\u00f3nimos como palabras de apoyo, palabras centrales, palabras clave, palabras de pista o palabras clave. O \u00bfpor qu\u00e9 no simplemente t\u00e9rminos de b\u00fasqueda o frases de b\u00fasqueda o frases clave?<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Una palabra clave es una palabra o frase por la que desea aparecer en una b\u00fasqueda de Google con una p\u00e1gina en particular. Todas las p\u00e1ginas de su sitio web pueden tener sus propias palabras clave. En resumen, una palabra clave puede ser m\u00e1s que una palabra: puede ser una frase. Incluso puede ser una frase entera...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,53],"word":[78,77,81],"class_list":["post-1778","explanation","type-explanation","status-publish","hentry","category-seo","category-seo-search-engine-optimization","word-growth-hacking","word-marketing","word-seo"],"yoast_head":"\nKeyword explained - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/keyword-explained\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword explained - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"A keyword is a word or phrase that you want to show up for in a Google search with a particular page. All pages on your website can have their own keywords. In short, a keyword can be more than one word – it can be a sentence. A whole sentence can even be a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/keyword-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-04T13:16:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/keyword-explained\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/keyword-explained\",\"name\":\"Keyword explained - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"datePublished\":\"2022-02-04T13:12:03+00:00\",\"dateModified\":\"2022-02-04T13:16:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/keyword-explained#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/keyword-explained\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/keyword-explained#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explanations\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Growth Hacking\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/growth-hacking\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Keyword explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"description\":\"Growth Marketing since 2009\",\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"width\":\"391\",\"height\":\"401\",\"caption\":\"Jonathan Bj\u00f6rkskog\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Explicaci\u00f3n de palabras clave - Jonathan Bj\u00f6rkskog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/keyword-explained\/","og_locale":"es_ES","og_type":"article","og_title":"Keyword explained - Jonathan Bj\u00f6rkskog","og_description":"A keyword is a word or phrase that you want to show up for in a Google search with a particular page. All pages on your website can have their own keywords. In short, a keyword can be more than one word – it can be a sentence. A whole sentence can even be a...","og_url":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/keyword-explained\/","og_site_name":"Jonathan Bj\u00f6rkskog","article_modified_time":"2022-02-04T13:16:42+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/keyword-explained","url":"https:\/\/jonathanbjorkskog.com\/explanation\/keyword-explained","name":"Explicaci\u00f3n de palabras clave - Jonathan Bj\u00f6rkskog","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/#website"},"datePublished":"2022-02-04T13:12:03+00:00","dateModified":"2022-02-04T13:16:42+00:00","breadcrumb":{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/keyword-explained#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jonathanbjorkskog.com\/explanation\/keyword-explained"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/keyword-explained#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jonathanbjorkskog.com\/"},{"@type":"ListItem","position":2,"name":"Explanations","item":"https:\/\/jonathanbjorkskog.com\/explanation"},{"@type":"ListItem","position":3,"name":"Growth Hacking","item":"https:\/\/jonathanbjorkskog.com\/word\/growth-hacking"},{"@type":"ListItem","position":4,"name":"Keyword explained"}]},{"@type":"WebSite","@id":"https:\/\/jonathanbjorkskog.com\/#website","url":"https:\/\/jonathanbjorkskog.com\/","name":"Jonathan Bj\u00f6rkskog","description":"Growth Marketing desde 2009","publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jonathanbjorkskog.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/jonathanbjorkskog.com\/#organization","name":"Jonathan Bj\u00f6rkskog","url":"https:\/\/jonathanbjorkskog.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","width":"391","height":"401","caption":"Jonathan Bj\u00f6rkskog"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/es\/author"},"uagb_comment_info":0,"uagb_excerpt":"A keyword is a word or phrase that you want to show up for in a Google search with a particular page. All pages on your website can have their own keywords. In short, a keyword can be more than one word – it can be a sentence. A whole sentence can even be a...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation\/1778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/types\/explanation"}],"version-history":[{"count":1,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation\/1778\/revisions"}],"predecessor-version":[{"id":1779,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation\/1778\/revisions\/1779"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media?parent=1778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/categories?post=1778"},{"taxonomy":"word","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/word?post=1778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}