Aargh, so many things that I do not know about! I never understand what they talk about at the coffee-breaks at work!
Do you feel that it is hard to keep up with all the lingo and acronyms of the online world today?
I’m usually the one explaining to new coworkers, partners, and clients what different things mean, and I try to do it in quite a simple way. On this page, you find explanations of difficult words in Marketing, Growth Hacking, seo, Finance & Crypto.
Explanations by category
Latest Explanations
GM1, GM2 and GM3 in e-commerce
In the context of e-commerce, GM1, GM2, and GM3 are terms used to refer to different levels of Gross Margin, which measure profitability at various stages by accounting for different types of costs: GM1 (Gross Margin 1): This…
Customer Desire Map
A customer desire map is a tool used in growth hacking to identify the needs, wants, and pain points of a target audience. It is a visual representation of the customer journey, highlighting the emotions and motivations of…
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is a metric used in growth hacking to measure the cost of acquiring a new customer. It includes all the expenses incurred in the process of acquiring a customer, such as marketing and advertising…
Copywriting
Copywriting refers to the art of writing persuasive and compelling content that motivates readers to take a specific action. In the context of growth hacking, copywriting is used to create content that drives user engagement, increases conversions, and…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. This is achieved by analyzing user behavior and making…
Conversion Rate
Conversion rate refers to the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. In growth hacking, increasing the conversion rate is a key goal, as it can…