Aargh, so many things that I do not know about! I never understand what they talk about at the coffee-breaks at work!

Do you feel that it is hard to keep up with all the lingo and acronyms of the online world today?

I’m usually the one explaining to new coworkers, partners, and clients what different things mean, and I try to do it in quite a simple way. On this page, you find explanations of difficult words in Marketing, Growth Hacking, seo, Finance & Crypto.

Explanations by category

Latest Explanations

HCU – Helpful Content Update

What is a Helpful Content Update (HCU)? The Helpful Content Update (HCU) is a type of algorithm update implemented by Google to improve the overall quality and relevance of search results by promoting content that is genuinely helpful…

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Google Core Update

A “Google Core Update” refers to significant changes made to Google’s search algorithms and systems. These updates are aimed at improving the overall relevance and quality of search results. Here’s a detailed explanation: What is a Google Core…

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PLP

PLP (Product Listing Page)

The PLP is a web page on an e-commerce site that lists multiple products, usually within a specific category or search results. It provides an overview of available products with key information such as product names, images, prices,…

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PDP

PDP (Product Detail Page):

The PDP is a web page, usually on e-commerce sites, that provides detailed information about a specific product. It typically includes the product’s name, images, price, description, specifications, reviews, SKU, and an option to add the product to…

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GM1 GM2 GM3 header picture

GM1, GM2 and GM3 in e-commerce

In the context of e-commerce, GM1, GM2, and GM3 are terms used to refer to different levels of Gross Margin, which measure profitability at various stages by accounting for different types of costs: Continue reading or jump to…

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Customer Desire Map

A customer desire map is a tool used in growth hacking to identify the needs, wants, and pain points of a target audience. It is a visual representation of the customer journey, highlighting the emotions and motivations of…

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