{"id":904,"date":"2011-12-19T14:30:56","date_gmt":"2011-12-19T14:30:56","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=904"},"modified":"2022-02-07T07:06:43","modified_gmt":"2022-02-07T07:06:43","slug":"seo-tip-9-do-a-keyword-research-for-knowing-what-to-write","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/de\/seo-tip-9-do-a-keyword-research-for-knowing-what-to-write","title":{"rendered":"SEO-Tipp 9 - F\u00fchren Sie eine Keyword-Recherche durch, um zu wissen, was Sie schreiben sollen"},"content":{"rendered":"<p>Bevor Sie mit dem Schreiben beginnen, ist es immer gut, eine <strong><a href=\"https:\/\/jonathanbjorkskog.com\/de\/explanation\/keyword-2\/\">Stichwort<\/a> Forschung<\/strong> damit Sie wissen, was Sie schreiben sollen. Weil Sie nicht wollen, dass <a title=\"<a href=\"https:>seo<\/a>-Trick 3: Checkliste zum Schreiben suchmaschinenoptimierter Texte\" href=\"http:\/\/jonathanbjorkskog.com\/checklist-for-writing-search-engine-optimized-texts\"&gt;Schreiben Sie einen 100% Onpage-optimierten Text<\/a> die auf Platz eins in Google erscheint, wenn niemand nach dem Text sucht, oder? Das w\u00e4re eine Verschwendung von Zeit und Geld. Bevor Sie also schreiben, sollten Sie eine <a href=\"https:\/\/jonathanbjorkskog.com\/de\/explanation\/keyword-research-2\/\">Keyword-Recherche<\/a>.<!--more--><\/p>\n<h2>Welches Tool ist f\u00fcr die Keyword-Recherche zu verwenden?<\/h2>\n<p>Es gibt eine gute kostenlose Version, n\u00e4mlich die <a href=\"https:\/\/adwords.google.com\/select\/KeywordToolExternal\" target=\"_blank\" rel=\"noopener\">Google Keyword-Tool<\/a>. Das ist mehr oder weniger das Standardwerkzeug f\u00fcr die Keyword-Recherche, mit dem jeder anf\u00e4ngt. Und Sie haben es wahrscheinlich schon getestet, aber hier sind noch ein paar Texte dar\u00fcber, wie man wirklich die W\u00f6rter findet, \u00fcber die man schreiben will.<\/p>\n<h3>Beginnen Sie mit einer umfassenden Keyword-Recherche<\/h3>\n<p>Wenn Sie auf der Keyword-Tool-Seite sind, beginnen Sie mit einem Thema, \u00fcber das Sie schreiben m\u00f6chten.<\/p>\n<a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-906\" title=\"Google-Schl\u00fcsselwort-Tool\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool-620x217.png\" alt=\"Google Keyword-Tool - Facebook-Cover\" width=\"620\" height=\"217\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool-620x217.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool.png 768w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a>\n<p>Wenn jetzt das neue Facebook-Layout eingef\u00fchrt wird, will niemand mehr meine Beitr\u00e4ge \u00fcber <a title=\"Ein Facebook-Profil-Banner erstellen\" href=\"http:\/\/jonathanbjorkskog.com\/de\/make-a-facebook-profile-banner\/\">wie man Facebook-Profilbanner erstellt<\/a> mehr, also muss ich bald einen neuen Beitrag \u00fcber Facebook-Cover schreiben. Es w\u00e4re unm\u00f6glich f\u00fcr mich, mit einem Blogpost \u00fcber Facebook-Cover gut zu ranken, es gibt zu viel Konkurrenz, aber ich beginne trotzdem mit der Suche danach.<\/p>\n<h3>Keyword-Tool gibt Ihnen Vorschl\u00e4ge<\/h3>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-907\" title=\"Keyword-Recherche f\u00fcr Facebook-Cover\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers-620x556.png\" alt=\"Keyword-Recherche f\u00fcr Facebook-Cover\" width=\"620\" height=\"556\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers-620x556.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers.png 670w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Ich erhalte also eine ganze Reihe von Vorschl\u00e4gen f\u00fcr S\u00e4tze, \u00fcber die ich schreiben kann. Ich w\u00e4hle 10-20 davon aus und f\u00fcge auch einige aus meinem Kopf hinzu und gebe sie erneut in das Suchfeld ein.<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-908\" title=\"Facebook-Cover in der Keyword-Recherche\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research--620x279.png\" alt=\"Facebook-Cover in der Keyword-Recherche\" width=\"620\" height=\"279\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research--620x279.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research-.png 1001w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Jetzt habe ich also eine Reihe von Schlagw\u00f6rtern, aus denen ich ausw\u00e4hlen kann. Ich werde nun zwei oder drei Blogbeitr\u00e4ge \u00fcber einige dieser \"Schl\u00fcsselw\u00f6rter\" schreiben. Und ich werde sie schreiben <a title=\"SEO-Trick 3: Checkliste zum Schreiben suchmaschinenoptimierter Texte\" href=\"http:\/\/jonathanbjorkskog.com\/de\/checklist-for-writing-search-engine-optimized-texts\/\">optimiert wie in meiner SEO-Checkliste<\/a>. Und hoffentlich landet mein Blogbeitrag dann irgendwo ganz oben in Google.<\/p>\n<h3>Welche W\u00f6rter sollen in der Ergebnistabelle des Keyword-Tools ausgew\u00e4hlt werden?<\/h3>\n<p>Das ist immer eine gute Frage. Sie m\u00fcssen die Schl\u00fcsselw\u00f6rter mit weniger Wettbewerb und vielen Suchanfragen w\u00e4hlen. Die Suchanfragen sehen Sie auf der rechten Seite. Der Wettbewerb ist etwas schwieriger, aber versuchen Sie, die W\u00f6rter in der \u00fcblichen Google-Suchmaschine zu suchen und zu sehen, welche Websites in den Top 5 erscheinen. Wenn es sich um kleine Websites oder Blogs handelt, ist der Wettbewerb m\u00f6glicherweise recht gering. Handelt es sich um gro\u00dfe Marken und Unternehmensseiten, ist die Konkurrenz vielleicht etwas gr\u00f6\u00dfer. Und wenn es viele Websites mit dem exakten Begriff im Titel gibt (die blaue Linie, auf die Sie f\u00fcr jeden Platz in den Suchergebnissen klicken k\u00f6nnen), dann ist der Wettbewerb m\u00f6glicherweise ebenfalls recht hoch, denn das zeigt, dass auch andere versuchen, die Pl\u00e4tze zu ergattern, indem sie Texte \u00fcber genau dasselbe schreiben.<\/p>\n<h3>Weitere Tricks mit dem Schl\u00fcsselwort-Tool<\/h3>\n<p>Wenn Sie nicht in englischer Sprache schreiben, denken Sie daran, \"Ort und Sprache\" im Keyword-Tool auf Ihre Sprache umzustellen, und sehen Sie sich dann einfach die Spalte rechts an, in der es hei\u00dft \"Local monthly searches\".<\/p>\n<p>Stellen Sie in der linken Seitenleiste den \"\u00dcbereinstimmungstyp\" auf \"genau\". Dann sehen Sie nur, wie viele nach genau dem Begriff suchen, auf den Sie abzielen. Aber ich suche auch nach vielen Longtail-W\u00f6rtern in jedem Blogpost, so dass mir die \"breite\" oder \"Phrase\" als Daten ausreicht.<\/p>\n<p>Wenn Sie Keywords mit mehr als 1000 lokalen monatlichen Suchanfragen im \"exakten\" Modus finden und die Konkurrenz gering ist, z\u00f6gern Sie nicht und schreiben Sie \u00fcber das Keyword! Wie JETZT!<\/p>\n<p>Wenn Sie Schl\u00fcsselw\u00f6rter mit mehr als 10000 Suchanfragen im Modus \"Exakt\" finden, <a title=\"SEO-Trick 6: Keyword-Domains kaufen und Kampagnen-Seiten erstellen\" href=\"http:\/\/jonathanbjorkskog.com\/de\/seo-trick-6-buy-keyword-domains-and-build-campaign-sites\/\">eine Dom\u00e4ne mit diesem Schl\u00fcsselwort kaufen und eine ganze Website dar\u00fcber erstellen<\/a>. :)<\/p>\n<p>Denken Sie daran, dass die Zahlen nicht 100% zuverl\u00e4ssig sind, und oft nur etwa 0ne Drittel der monatlichen Suchanfragen pr\u00e4sentiert. <em>Vielen Dank f\u00fcr die Lekt\u00fcre \u00fcber die Keyword-Recherche in Google Keyword-Tool tun<\/em>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Bevor Sie mit dem Schreiben beginnen, ist es immer gut, eine Keyword-Recherche durchzuf\u00fchren, um zu wissen, was Sie schreiben sollen. Denn Sie wollen ja nicht einen 100% Onpage-optimierten Text schreiben, der auf Platz eins in Google erscheint, wenn niemand nach dem Text sucht, oder? Das w\u00e4re eine Verschwendung von Zeit und Geld. Bevor Sie also schreiben,...<\/p>","protected":false},"author":1,"featured_media":907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62,53],"tags":[],"class_list":["post-904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO tip 9 - Do a keyword research for knowing what to write - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/de\/seo-tip-9-do-a-keyword-research-for-knowing-what-to-write\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO tip 9 - Do a keyword research for knowing what to write - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Before you start writing, there is always good to&nbsp;do a keyword research for knowing what to write. 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