{"id":894,"date":"2011-12-16T08:12:57","date_gmt":"2011-12-16T08:12:57","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=894"},"modified":"2017-06-08T06:28:35","modified_gmt":"2017-06-08T06:28:35","slug":"seo-trick-16-use-a-company-blog-for-getting-traffic-from-trends-and-seasons","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/de\/seo-trick-16-use-a-company-blog-for-getting-traffic-from-trends-and-seasons","title":{"rendered":"SEO-Trick 16 - Nutzen Sie einen Unternehmensblog, um Traffic aus Trends und Jahreszeiten zu erhalten"},"content":{"rendered":"<p>Ich hoffe, Sie haben versucht, einen Blog einzurichten, um mehr Besucher auf Ihre Website zu bekommen? Ich werde heute ein wenig \u00fcber das Bloggen f\u00fcr Trends und Jahreszeiten aufkl\u00e4ren. Sie wissen schon, Dinge, die die ganze Zeit passieren, einige jedes Jahr, wie Weihnachten und Fr\u00fchlingsferien zum Beispiel, und andere, die schwieriger zu planen sind, wie Erdbeben und der Gewinn der Fu\u00dfballweltmeisterschaft in Ihrem Land. Aber wie auch immer, Sie k\u00f6nnen Jahreszeiten und Trends nutzen, um mehr Besucher zu gewinnen. Lassen Sie uns ein wenig dar\u00fcber sprechen, wie.<!--more--><\/p>\n<h2>Schreiben f\u00fcr die Gewinnung von Traffic aus Trends und Jahreszeiten<\/h2>\n<p>Sie haben wahrscheinlich schon meine <a title=\"Die &lt;a href=\"https:>seo<\/a> Weihnachtskalender!\" href=\"http:\/\/jonathanbjorkskog.com\/the-seo-christmas-calendar\"&gt;SEO Weihnachtskalender<\/a>. Das ist eine meiner Methoden, um jetzt, wo Weihnachten ist, mehr Besucher zu bekommen. Ich habe gerade eine Seite hinzugef\u00fcgt, auf der ich 24 Blogbeitr\u00e4ge im Stil eines Kalenders sammle und jeden Tag einen ver\u00f6ffentliche. Blogbeitr\u00e4ge, die ich sowieso geschrieben h\u00e4tte. Das ist eine M\u00f6glichkeit, den Inhalt, den man ohnehin geschrieben h\u00e4tte, so umzuschreiben, dass er zur Jahreszeit passt.<\/p>\n<h3>Beispiele f\u00fcr Unternehmensblogs, die spezielle Beitr\u00e4ge zu den Jahreszeiten verfassen<\/h3>\n<p>Wenn Sie ein konkreteres Beispiel sehen wollen, und zwar von einer Website, die nicht zu einer Marke geh\u00f6rt, die Dinge online verkauft, dann sollten Sie sich den Blog von Snellman.fi ansehen. Das ist auch einer unserer Kunden, und hier ist ein Beispiel daf\u00fcr, wie sie spezielle Inhalte f\u00fcr diese Jahreszeit, Weihnachten, erstellen: <a title=\"Es ist wieder auf Finnisch, tut mir leid. \" href=\"https:\/\/www.snellman.fi\/fi\/ruokablogi\/joulukinkun-paistaminen\" target=\"_blank\">Joulukinkun paistaminen<\/a>. Das bedeutet so viel wie \"wie man den Weihnachtsschinken zubereitet\". \"Weihnachtsschinken\" ist eine Art von Essen, das in Finnland und Schweden zu Weihnachten gegessen wird.<\/p>\n<h3>Der Trend zu \"Joulukinkun paistaminen\"<\/h3>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/write-for-trends-example-of-christmas-trends.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-895\" title=\"f\u00fcr Trends schreiben - Beispiel f\u00fcr Weihnachtstrends\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/write-for-trends-example-of-christmas-trends.png\" alt=\"f\u00fcr Trends schreiben - Beispiel f\u00fcr joulukinkun paistaminen\" width=\"608\" height=\"572\" \/><\/a><\/p>\n<p>Ich dachte, ich sollte ein echtes Beispiel nehmen, damit Sie leichter sehen k\u00f6nnen, wie es geht. Gehen Sie zuerst zu <a href=\"http:\/\/www.google.com\/trends\" target=\"_blank\">Google Trends<\/a>\u00a0(das Bild) und finden Sie einen Begriff, der jedes Jahr zur gleichen Zeit gesucht wird, wie hier, k\u00f6nnen Sie sehen, dass er jedes Jahr am Ende des Jahres gesucht wird. Eigentlich ein Kinderspiel, denn das Wort enth\u00e4lt \"Weihnachten\". Aber es ist ein gutes und einfaches Beispiel. Sie k\u00f6nnten auch in der Lage sein, einige Inhalte noch vor Weihnachten oder zumindest vor Silvester zu erstellen.<\/p>\n<p>Finden Sie einige Phrasen, die zur gleichen Zeit im Trend liegen, und suchen Sie sie in Google, um zu pr\u00fcfen, ob die Konkurrenz gro\u00df ist oder nicht. W\u00e4hlen Sie dann die Phrase mit dem meisten Traffic (Check <a href=\"https:\/\/jonathanbjorkskog.com\/de\/explanation\/keyword-2\/\">Stichwort<\/a> Tool) und dem geringsten Wettbewerb (das ist schwierig, ich wei\u00df, aber man lernt durch Handeln), und schreiben Sie einen langen Blogbeitrag dar\u00fcber. Wie der \"<a href=\"http:\/\/www.snellman.fi\/fi\/blogi\/tommi\/joulukinkun-paistaminen\" target=\"_blank\">Joulukinkun paistaminen<\/a>\"ein. Dann nehmen Sie einige der anderen Phrasen, die zur gleichen Zeit im Trend sind, und schreiben Sie auch dar\u00fcber Blogbeitr\u00e4ge, wobei Sie auf die \"wichtigste\" Phrase verlinken. Wenn Sie eine ausreichend starke Domain haben und Ihre Website richtig aufgebaut ist, werden Sie wahrscheinlich viele Begriffe finden, f\u00fcr die Ihre Website auf der ersten Seite in Google gefunden wird, indem Sie einfach Blogbeitr\u00e4ge schreiben.<\/p>\n<p>Und das Beste daran ist, dass sie auch n\u00e4chstes Jahr wieder dabei sein werden, <strong>wenn die Phrase wieder im Trend ist<\/strong>!<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-896\" title=\"joulukinkun paistaminen - ein Trend zur Weihnachtszeit in Finnland\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland-620x516.png\" alt=\"joulukinkun paistaminen - ein Trend zur Weihnachtszeit in Finnland\" width=\"620\" height=\"516\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland-620x516.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png 691w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Wenn Sie also noch nicht in Google Trends nachgeschaut haben, sollten Sie das unbedingt tun. Und denken Sie daran <a title=\"SEO-Trick 3: Checkliste zum Schreiben suchmaschinenoptimierter Texte\" href=\"http:\/\/jonathanbjorkskog.com\/de\/checklist-for-writing-search-engine-optimized-texts\/\">die Texte suchmaschinenfreundlich und vollst\u00e4ndig onpage-optimiert schreiben<\/a>auch wenn Sie nat\u00fcrlich f\u00fcr die Besucher schreiben, nicht f\u00fcr Suchmaschinen. Aber denken Sie daran, sich auch der Suchmaschinen bewusst zu sein, sonst haben Sie keine Besucher, f\u00fcr die Sie schreiben k\u00f6nnen...:) Hier ist ein weiterer Blogpost von mir, in dem Google Trends verwendet wird: <a title=\"Google correlate - Trends pr\u00fcfen und Linien ziehen\" href=\"http:\/\/jonathanbjorkskog.com\/de\/google-correlate-check-trends-and-draw-lines\/\">Suche nach Zeichnungen in Google Correlate<\/a>. Sind Sie sich immer noch nicht sicher, warum Sie einen Unternehmensblog haben sollten? Dann lesen Sie meinen Blogbeitrag \u00fcber <a href=\"http:\/\/www.genero.fi\/5-reasons-to-have-a-company-blog\" target=\"_blank\">Gr\u00fcnde f\u00fcr einen Unternehmensblog<\/a> (Auf Genero.fi).  Danke f\u00fcrs Lesen. <a title=\"Der SEO-Weihnachtskalender!\" href=\"http:\/\/jonathanbjorkskog.com\/de\/the-seo-christmas-calendar\/\">Zur\u00fcck zum Kalender<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ich hoffe, Sie haben versucht, einen Blog einzurichten, um mehr Besucher auf Ihre Website zu bekommen? Ich werde heute ein wenig \u00fcber das Bloggen f\u00fcr Trends und Jahreszeiten aufkl\u00e4ren. Sie wissen schon, Dinge, die die ganze Zeit passieren, einige jedes Jahr, wie Weihnachten und Spring Break zum Beispiel, und andere, die schwieriger zu planen sind, wie...<\/p>","protected":false},"author":1,"featured_media":896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62,53],"tags":[],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use a company blog for getting traffic from trends and seasons<\/title>\n<meta name=\"description\" content=\"I will today relieve a little about blogging for trends and seasons. 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I will today relieve a little about blogging for trends and seasons. You know, things that happens all the time, some every year, like Christmas and Spring break for example, and other&#8217;s that are harder to plan for, like...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":3,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/posts\/894\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/media\/896"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}