{"id":537,"date":"2011-03-30T20:19:22","date_gmt":"2011-03-30T20:19:22","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=537"},"modified":"2011-09-08T12:41:25","modified_gmt":"2011-09-08T12:41:25","slug":"google-adds-plus-one-button-1button","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/de\/google-adds-plus-one-button-1button","title":{"rendered":"Google f\u00fcgt Plus One-Schaltfl\u00e4che (+1-Schaltfl\u00e4che) hinzu"},"content":{"rendered":"<p>Google macht einen Facebook-\u00e4hnlichen Button-Klon und f\u00fcgt den Suchergebnissen und Websites eine +1-Schaltfl\u00e4che (plus eins) hinzu. Dies ist eine M\u00f6glichkeit f\u00fcr Google, die Suchergebnisse noch st\u00e4rker zu personalisieren, und es ist definitiv ein Weg f\u00fcr Google, gro\u00dfartige Inhalte zu belohnen und Inhalte loszuwerden, die nur f\u00fcr Suchmaschinen gemacht sind. Die Plus-One-Schaltfl\u00e4che wird bald eingef\u00fchrt! <!--more--><\/p>\n<h2>Was ist der Zweck der Google Plus One-Schaltfl\u00e4che?<\/h2>\n<p>Die <strong>Google plus eine Schaltfl\u00e4che<\/strong> geht es um Mundpropaganda. Es wurde aus einem Grund eingef\u00fchrt: Google will die Suchergebnisse verbessern und die besten Ergebnisse zuerst erscheinen lassen. Dieses Ziel haben sie immer verfolgt. Die <strong>plus eine Taste<\/strong> funktioniert ein wenig wie die \"Gef\u00e4llt mir\"- oder \"Empfehlen\"-Buttons von Facebook. Wenn Sie nach etwas suchen, es finden und es m\u00f6gen, sollten Sie die Schaltfl\u00e4che <em>plus eine Taste<\/em> auf dieser Seite oder auf der Seite mit den Suchergebnissen, um allen mitzuteilen, dass Ihnen dieser Inhalt gefallen hat. Wenn dann andere Leute nach demselben Thema suchen, werden sie sehen, dass Ihnen dieser Inhalt gefallen hat.<\/p>\n<figure id=\"attachment_538\" aria-describedby=\"caption-attachment-538\" style=\"width: 620px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-538\" title=\"Google Plus One-Button\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button-620x339.png\" alt=\"Google Plus One 1 Schaltfl\u00e4che\" width=\"620\" height=\"339\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button-620x339.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button-300x164.png 300w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button.png 639w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><figcaption id=\"caption-attachment-538\" class=\"wp-caption-text\">Bei der Google Plus One-Schaltfl\u00e4che geht es darum, gro\u00dfartige Inhalte zu empfehlen. Zum Beispiel so:)<\/figcaption><\/figure>\n<h3>Warum sollte ein <a title=\"Suchmaschinenoptimierer\" href=\"http:\/\/jonathanbjorkskog.com\/de\/category\/<a href=\/\"https:>seo<\/a>\"&gt;SEO<\/a> die +1-Schaltfl\u00e4che auf einer Website einrichten?<\/h3>\n<ol>\n<li>Inhalte mit einer gro\u00dfen Anzahl von +1:s erhalten eine h\u00f6here Platzierung in den organischen Suchergebnissen von Google.<\/li>\n<li>Ihr Inhalt wird in den SERP (Suchergebnisseiten) besser sichtbar, wenn er +1:s hat. Es ist ein weiteres Element, das zu den \"Rich Snippets\" hinzugef\u00fcgt wird (Dinge, die bereits existieren, sind Breadcrumbs, Sitelinks, Sterne-Bewertung und mehr).<\/li>\n<li>Sie bekommen Traffic. Wenn ich klicke <strong>plus eins <\/strong>auf etwas, sehen meine Google-Freunde das auf \u00e4hnliche Weise wie meine Facebook-Freunde, wenn mir etwas gef\u00e4llt. <strong>Und Menschen vertrauen Freunden<\/strong>also werden viele von ihnen darauf klicken und sehen, was mir \"gefallen\" hat oder was ich \"geliked\" habe. (Ich wei\u00df nicht, wie wir das sagen sollen...?)<\/li>\n<\/ol>\n<h2>Wie verwendet man die Google Plus One-Taste?<\/h2>\n<p><strong>Update: Jetzt m\u00f6glich <a title=\"Plus-One-Schaltfl\u00e4che zur WordPress-Website hinzuf\u00fcgen\" href=\"http:\/\/jonathanbjorkskog.com\/de\/add-plus-one-button-to-wordpress-site\/\">Plus-One-Schaltfl\u00e4che zur WordPress-Website hinzuf\u00fcgen<\/a>!<\/strong><\/p>\n<p>Nat\u00fcrlich hat Google ein Video \u00fcber den Plus One Button gedreht. Sehen Sie hier, worum es geht:<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"345\" src=\"http:\/\/www.youtube.com\/embed\/OAyUNI3_V2c\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n<h3>M\u00f6gliche Fehler bei der Verwendung der Plus-One-Taste<\/h3>\n<p>Nat\u00fcrlich werden auch Spammer Wege finden, diese gro\u00dfartige Funktion zu missbrauchen. Ich kann mir schon einige M\u00f6glichkeiten vorstellen, wie z. B. den Kauf von Plus-Eins-Buttons, um eine bessere Platzierung in den Suchmaschinen zu erreichen, das Verstecken von Plus-Eins-Buttons hinter anderen Inhalten, so wie es die Leute mit dem Facebook-Like-Button machen, die Erstellung einer Menge gef\u00e4lschter Google-Profile und einfach \"<em>plus eins<\/em>\" ihre eigenen Inhalte und so weiter. Aber ich denke, Google wird die Situation gut im Griff haben, und ich denke, es wird reibungsloser ablaufen als mit dem Facebook-Like-Button.<\/p>\n<h3>Lesen Sie mehr \u00fcber die Google +1-Schaltfl\u00e4che auf einigen Google-Seiten<\/h3>\n<ul>\n<li><a title=\"Adwords-Blog\" href=\"http:\/\/adwords.blogspot.com\/2011\/03\/1-button-adwords.html\">Im Google AdWords-Blog<\/a><\/li>\n<li><a title=\"Offizieller Google-Blog\" href=\"http:\/\/googleblog.blogspot.com\/2011\/03\/1s-right-recommendations-right-when-you.html\" target=\"_blank\">Im offiziellen Google-Blog<\/a><\/li>\n<li><a title=\"Googles Website \u00fcber die +1-Schaltfl\u00e4che\" href=\"http:\/\/www.google.com\/+1\/button\/\" target=\"_blank\">Auf Google.com<\/a><\/li>\n<li><a title=\"Anmelden f\u00fcr +1\" href=\"https:\/\/services.google.com\/fb\/forms\/plusonesignup\/\" target=\"_blank\">Melden Sie sich hier an, um den +1-Button zu erhalten, sobald er eingef\u00fchrt wird. (Google-Website)<\/a><\/li>\n<\/ul>\n<p>Jetzt warte ich nur noch auf ein WordPress-Plus-One-Button-Plugin. Ich wette, dass es eines geben wird f\u00fcr <a title=\"WordPress\" href=\"http:\/\/jonathanbjorkskog.com\/de\/category\/technical\/wordpress-technical\/\">WordPress<\/a> bevor es eine gibt f\u00fcr <a title=\"Drupal\" href=\"http:\/\/jonathanbjorkskog.com\/de\/category\/technical\/drupal\/\">Drupal<\/a> oder Joomla!<\/p>\n<h2>Wie soll man das nennen, was wir tun, wenn wir die Taste plus eins dr\u00fccken?<\/h2>\n<p>Ein Gedanke kam mir in den Sinn: Was sollen wir sagen, wenn wir etwas mit \"plus eins\" versehen? Bei Facebook ist es einfach, einfach wie. Bei Twitter hei\u00dft es, einen Link zu tweeten. Aber was soll man zu dem \"plus eins\" sagen? In diesem Beitrag habe ich es bereits auf mindestens drei verschiedene Arten geschrieben: plus one, +1, +1button und so weiter. Sollen wir etwa sagen: \"<em>Hey, seht mal, was ich hinzugef\u00fcgt habe<\/em>!\" Oder einfach: \"Ich<em>Sehen Sie, was ich geplustert habe<\/em>\", oder einfach nur ein langweiliges \"<em>empfohlen<\/em>\"? Was meint ihr dazu? Sagen Sie es mir im Kommentarfeld!<\/p>","protected":false},"excerpt":{"rendered":"<p>Google macht einen Facebook-\u00e4hnlichen Button-Klon und f\u00fcgt eine +1-Schaltfl\u00e4che (plus eins) zu den Suchergebnissen und Websites hinzu. Dies ist eine M\u00f6glichkeit f\u00fcr Google, die Suchergebnisse noch mehr zu personalisieren und es ist definitiv eine M\u00f6glichkeit f\u00fcr Google, gro\u00dfartige Inhalte zu belohnen und Inhalte loszuwerden, die nur f\u00fcr die Suche gemacht wurden...<\/p>","protected":false},"author":1,"featured_media":538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google adds plus one button (+1button) - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/de\/google-adds-plus-one-button-1button\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google adds plus one button (+1button) - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Google is making a Facebook-like button clone and adds a +1 (plus one) button to search results and websites. This is a way for them to get their search results even more personalized and it is definitely a way for Google to start rewarding great content and get rid of content made only for search...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/de\/google-adds-plus-one-button-1button\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Jonathan.Bjorkskog\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-30T20:19:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-09-08T12:41:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button.png\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JonathanBJ\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\"},\"author\":{\"name\":\"Jonathan\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/person\\\/dc27f073951abad63af3a5988d59cad0\"},\"headline\":\"Google adds plus one button (+1button)\",\"datePublished\":\"2011-03-30T20:19:22+00:00\",\"dateModified\":\"2011-09-08T12:41:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\"},\"wordCount\":630,\"commentCount\":49,\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/google-plus-one-1-button.png\",\"articleSection\":[\"SEO, Search engine optimization\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\",\"name\":\"Google adds plus one button (+1button) - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/google-plus-one-1-button.png\",\"datePublished\":\"2011-03-30T20:19:22+00:00\",\"dateModified\":\"2011-09-08T12:41:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#primaryimage\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/google-plus-one-1-button.png\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/google-plus-one-1-button.png\",\"width\":\"639\",\"height\":\"350\",\"caption\":\"google plus one button is about recommending great content. 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