{"id":386,"date":"2011-01-07T19:00:14","date_gmt":"2011-01-07T19:00:14","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=386"},"modified":"2011-03-14T18:02:01","modified_gmt":"2011-03-14T18:02:01","slug":"what-can-you-promise-when-providing-search-engine-optimization-seo","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/de\/what-can-you-promise-when-providing-search-engine-optimization-seo","title":{"rendered":"Was k\u00f6nnen Sie versprechen, wenn Sie Suchmaschinenoptimierung (SEO) anbieten?"},"content":{"rendered":"<p>Wenn Sie endlich herausgefunden haben, dass Sie Ihre Website f\u00fcr Suchmaschinen optimieren m\u00fcssen, nehme ich an, dass Sie einen Service in Anspruch nehmen wollen, der \"wei\u00dfer Hut\" oder \"ethisch\" ist oder \"den <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=35769\" target=\"_blank\">Google-Webmaster-Richtlinien<\/a>\", richtig? Sie setzen sich also mit jemandem in Verbindung, der Ihre Website optimieren kann, und der sagt:<\/p>\n<ul>\n<li>Im Gegensatz zu anderen halten wir uns an die Leitlinien<\/li>\n<li>Wir k\u00f6nnen, anders als andere, Ergebnisse versprechen<\/li>\n<li>Im Gegensatz zu anderen versprechen wir, dass Sie auch in zwei Jahren noch top sein werden.<\/li>\n<li>und so weiter...<!--more--><\/li>\n<\/ul>\n<p>Viele Suchmaschinenoptimierer werden Ihnen das sagen. Ich w\u00fcnschte, ich k\u00f6nnte das auch sagen. Aber ich m\u00f6chte nicht l\u00fcgen, also sage ich das nicht.<\/p>\n<h2>Lassen Sie uns die <a href=\"https:\/\/jonathanbjorkskog.com\/de\/12-rules-for-seo\/\">seo<\/a> Versprechen Schritt f\u00fcr Schritt einl\u00f6sen<\/h2>\n<p><em>Im Gegensatz zu anderen halten wir uns an die Leitlinien: <\/em>NIEMAND h\u00e4lt sich an die Leitlinien. Wenn Sie die Richtlinien nicht gelesen haben\u00a0<a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=35769\" target=\"_blank\">Leitlinien<\/a>Ich kann Ihnen sagen, dass sie dies sagen:<\/p>\n<ol>\n<li>Erstellen Sie eine funktionierende Website, die alle Onpage-Seo-Regeln beachtet. Das ist der einfache Teil.<\/li>\n<li>Haben Sie keine Viren oder Spyware auf Ihrer Website. Das ist sogar noch einfacher.<\/li>\n<li>Bauen Sie keine unnat\u00fcrlichen Links zu Ihrer Website auf, sondern erstellen Sie stattdessen gro\u00dfartige Inhalte, die Menschen dazu bringen, auf nat\u00fcrliche Weise auf Ihre Website zu verlinken. Dies ist der schwierige Teil. Wenn alle anderen unnat\u00fcrliche Links aufbauen UND gro\u00dfartige Inhalte erstellen, wie k\u00f6nnen Sie sie dann gewinnen, wenn Sie einfach nur gro\u00dfartige Inhalte erstellen? Google definiert auch nicht, was unnat\u00fcrlicher Linkaufbau ist, also ist es sehr schwer zu wissen, ob Sie gegen diese Regel versto\u00dfen oder nicht. Die einfache Antwort ist, dass JEDER gegen diese Regel verst\u00f6\u00dft.<\/li>\n<\/ol>\n<p><em>Im Gegensatz zu anderen k\u00f6nnen wir Ergebnisse versprechen: <\/em>Das ist sozusagen wahr. Wenn Sie eine schlechte Website haben und jemand sie optimiert, wird sie besser platziert. Sie werden Ergebnisse sehen.<\/p>\n<p><em>Im Gegensatz zu anderen versprechen wir, dass Sie auch in zwei Jahren noch top sein werden: <\/em>Keiner kann das versprechen. Google \u00e4ndert seinen Ranking-Algorithmus 400 Mal pro Jahr. Vielleicht werden die Dinge, die Sie tun, im n\u00e4chsten Jahr keine Rolle mehr spielen? Gl\u00fccklicherweise gibt es ein paar Dinge, die sich nie \u00e4ndern werden. Wenn Sie diese befolgen, werden Sie nicht aus den Google-Ergebnisseiten geworfen.<\/p>\n<h2>Was w\u00fcrde ich also versprechen, wenn ich die Webseite eines Kunden optimiere?<\/h2>\n<ul>\n<li>Sie werden Ergebnisse sehen. Die meisten Websites da drau\u00dfen sind so schlecht gemacht, dass es fast unm\u00f6glich ist, sie nicht zu verbessern. Aber sie m\u00fcssen vielleicht eine ganze Menge an ihren Seiten \u00e4ndern.<\/li>\n<li>Ich mache keine \"Black hat\"-Optimierung. (Schwarzer Hut bedeutet, die Richtlinien zu sehr zu verletzen.) Black-Hat-Seiten werden oft aus Googles Suchergebnissen verbannt.<\/li>\n<li>Durch kontinuierliche Arbeit wird Ihre Website auch in zwei Jahren noch sehr gut optimiert sein. Wenn wir einen langfristigen Vertrag schreiben k\u00f6nnen und st\u00e4ndig mit der Website arbeiten, wird die Website die ganze Zeit \u00fcber gro\u00dfartig sein. Ich baue gerne f\u00fcr die Zukunft, Suchmaschinenoptimierung ist kein Produkt, das man einmal kauft und installiert. Nat\u00fcrlich, so dass die Seite auf der Seite optimiert werden m\u00fcssen nur einmal getan werden, und es wird wahrscheinlich zeigen, Ergebnisse, aber f\u00fcr GREAT Ergebnisse m\u00fcssen Sie ein wenig jeden Monat zu arbeiten.<\/li>\n<\/ul>\n<p>Nehmen Sie also nicht einfach den erstbesten Anbieter, der Ihnen viel verspricht und alles an einem Tag liefern wird.<\/p>\n<p>In meinem Unternehmen Genero arbeite ich mit <a href=\"http:\/\/genero.fi\/sokmotormarknadsforing\" target=\"_blank\">Optimierung der Suchmaschine<\/a>und wir versuchen immer, ethisch zu bleiben in unserer Suchmaschinen-Optimierung Prozesse, w\u00fcrden wir nie etwas tun, dass unsere Kunden Websites bestraft bekommen k\u00f6nnte.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wenn Sie endlich herausgefunden haben, dass Sie Ihre Website f\u00fcr Suchmaschinen optimieren m\u00fcssen, nehme ich an, dass Sie einen Dienst in Anspruch nehmen wollen, der \"wei\u00dfer Hut\" oder \"ethisch\" ist oder \"die Google-Webmaster-Richtlinien befolgt\", richtig? Sie setzen sich also mit jemandem in Verbindung, der Ihre Website optimieren kann, und der sagt: Wir, im Gegensatz zu anderen,...<\/p>","protected":false},"author":1,"featured_media":176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What can you promise when providing search engine optimization (SEO) - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/de\/what-can-you-promise-when-providing-search-engine-optimization-seo\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What can you promise when providing search engine optimization (SEO) - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"If you finally have found out that you need to search engine optimize your website, I suppose that you want to use a service that is &#8220;white hat&#8221;, or &#8220;ethic&#8221;, or &#8220;following the Google webmaster guidelines&#8220;, right? 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Da er eine Agentur mit \u00fcber 100 Mitarbeitern gegr\u00fcndet hat, hat er auch einen umfassenden \u00dcberblick dar\u00fcber, was jede Art von Unternehmen tun kann, um online erfolgreich zu sein.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5-150x150.jpg",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5-300x200.jpg",300,200,true],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",18,12,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",420,280,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",96,64,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/10\/sample-5.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/de\/author\/admin"},"uagb_comment_info":1,"uagb_excerpt":"If you finally have found out that you need to search engine optimize your website, I suppose that you want to use a service that is &#8220;white hat&#8221;, or &#8220;ethic&#8221;, or &#8220;following the Google webmaster guidelines&#8220;, right? 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