{"id":1299,"date":"2014-09-01T06:57:20","date_gmt":"2014-09-01T06:57:20","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=1299"},"modified":"2014-09-02T06:57:33","modified_gmt":"2014-09-02T06:57:33","slug":"google-kills-authorship-markup-search-results-page","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/de\/google-kills-authorship-markup-search-results-page","title":{"rendered":"Google killt Autorenschaft Markup in Suchergebnisseite"},"content":{"rendered":"<p>Als Google vor ein paar Jahren seinen Versuch eines sozialen Netzwerks, Google+, startete, gab es eine Menge Aufregung dar\u00fcber, ob es die Suchergebnisse beeinflussen w\u00fcrde oder nicht. Eine Sache, \u00fcber die viele Leute gesprochen haben, ist <strong>Autorenrang und Autorenauszeichnung<\/strong>.<!--more--><\/p>\n<h2>Autorenzeichen verschwindet aus Google-Suchergebnissen<\/h2>\n<p>Google+ riet den Leuten, die \"<em>Autor<\/em>\"Tag in das Markup aller Inhalte auf den von Ihnen erstellten Websites ein, um Google zu zeigen, dass die Seite Ihnen geh\u00f6rt, und als Bonus wird Ihr Profilbild auf der Google-Suchergebnisseite (SERP) angezeigt. Einige Anzeichen f\u00fcr eine Verbesserung des Rankings konnten auch von einigen Personen gesehen werden.<\/p>\n<p>Aber jetzt l\u00e4sst Google das Profilbild aus der SERP verschwinden. Und auch den Namen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1300\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp-620x350.jpg\" alt=\"googleautorenschaft-serp\" width=\"620\" height=\"350\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp-620x350.jpg 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp-624x353.jpg 624w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp-300x169.jpg 300w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp.jpg 661w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Daher sehe ich jetzt keinen Grund mehr, das Google+ Markup im Quellcode zu belassen.<\/p>\n<h2>Warum hat Google Bilder und Namen der Autorenschaft entfernt?<\/h2>\n<p><a href=\"https:\/\/plus.google.com\/+JohnMueller\/posts\/HZf3KDP1Dm8\" target=\"_blank\"><strong style=\"font-style: inherit;\">John Muller<\/strong>\u00a0schreibt<\/a>\u00a0\"<em>Wir haben viele n\u00fctzliche R\u00fcckmeldungen von allen m\u00f6glichen Webmastern und Nutzern erhalten und die Erkennung und Anzeige von Informationen zur Urheberschaft verbessert, aktualisiert und verfeinert. Leider haben wir auch festgestellt, dass diese Informationen f\u00fcr unsere Nutzer nicht so n\u00fctzlich sind, wie wir gehofft hatten, und sogar von den Ergebnissen ablenken k\u00f6nnen. Vor diesem Hintergrund haben wir die schwierige Entscheidung getroffen, die Anzeige der Urheberschaft in den Suchergebnissen einzustellen.<\/em>\"<\/p>\n<p>Das sagt zumindest Google.<\/p>\n<h3>Andere Leute weisen auf Dinge wie diese hin:<\/h3>\n<ul>\n<li>So wenige Leute benutzten das Markup, dass Google es nie wirklich nutzen konnte<\/li>\n<li>Suchergebnisse mit Bildern und zus\u00e4tzlicher Gestaltung erhielten viel mehr Klicks als die Google AdWords-Anzeigen an der Spitze, so dass Google Geld verlor.<\/li>\n<\/ul>\n<p>Was war Ihrer Meinung nach der Grund daf\u00fcr?<\/p>\n<p><small>Bildnachweis f\u00fcr die Kopfzeile: <a href=\"https:\/\/www.flickr.com\/photos\/pasukaru76\/5448954584\/in\/photolist-azrfv7-5KBLxs-azGAhq-6QKgfX-5F1Nni-4jZkGC-5DQsaK-azWnwf-5Djes7-68wrUA-6QPnY7-6QPp2N-6QKkGc-6QT5S7-8525gD-iSCT8-iSCT9-5F1NcB-5F1NxP-9ivjmQ-7RkaQ4-8TxzUS-849pkU-pkv7S-6T8L4v-8j9ojZ-8jcyNG-5BMvSu-5BHeT2-8jcz1y-8jcxfA-5BHexP-8jcBpN-8j9ktt-8Rhxzd-8jcvTs-8j9oe8-8jcBz7-8jcBto-8j9o9D-8j9m5r-8j9jBp-8j9gGr-8jcvNq-8jcADC-8jcAPb-8j9mNx-8j9k8r-8jcxnh-8j9iog\" target=\"_blank\" rel=\"nofollow\">Pascal auf Flickr unter CC-Lizenz<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>Vor ein paar Jahren, als Google seinen Versuch eines sozialen Netzwerks, Google+, startete, gab es eine Menge Hype dar\u00fcber, ob es die Suchergebnisse beeinflussen wird oder nicht. Eine Sache, \u00fcber die viele Leute gesprochen haben, ist der Autorenrang und die Autorenauszeichnung.<\/p>","protected":false},"author":1,"featured_media":1301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,53],"tags":[],"class_list":["post-1299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google kills authorship markup in search results page - wtf?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/de\/google-kills-authorship-markup-search-results-page\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google kills authorship markup in search results page - wtf?\" \/>\n<meta property=\"og:description\" content=\"A couple of years ago when Google launched their attempt of a social network, Google +, there were a lot of hype about wether it will affect or not affect search results. 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Mit seiner Leidenschaft f\u00fcr organische Suche, Inhalte und Wachstum und einem Hintergrund in Technik und Programmierung hat er einen breiten \u00dcberblick \u00fcber die Strategien und Taktiken des Online-Marketings. Da er eine Agentur mit \u00fcber 100 Mitarbeitern gegr\u00fcndet hat, hat er auch einen umfassenden \u00dcberblick dar\u00fcber, was jede Art von Unternehmen tun kann, um online erfolgreich zu sein.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",1280,853,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o-150x150.jpg",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o-620x413.jpg",620,413,true],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",768,512,false],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o-620x413.jpg",620,413,true],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",1280,853,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",1280,853,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",18,12,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",600,400,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",600,400,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",900,600,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",500,333,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",640,427,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",96,64,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/de\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"A couple of years ago when Google launched their attempt of a social network, Google +, there were a lot of hype about wether it will affect or not affect search results. One thing that a lot of people have talked about is author rank and author markup.","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/posts\/1299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/comments?post=1299"}],"version-history":[{"count":1,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/posts\/1299\/revisions"}],"predecessor-version":[{"id":1302,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/posts\/1299\/revisions\/1302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/media\/1301"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/media?parent=1299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/categories?post=1299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/tags?post=1299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}