{"id":1048,"date":"2012-09-29T12:29:58","date_gmt":"2012-09-29T12:29:58","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=1048"},"modified":"2014-08-29T11:41:57","modified_gmt":"2014-08-29T11:41:57","slug":"i-am-speaking-at-smx-stockholm-about-advanced-social-media-tactics","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/de\/i-am-speaking-at-smx-stockholm-about-advanced-social-media-tactics","title":{"rendered":"Ich spreche auf der SMX Stockholm \u00fcber fortgeschrittene Social Media-Taktiken"},"content":{"rendered":"<p>Wie ich Ihnen sagte <a href=\"http:\/\/www.genero.fi\/jonathan-speaking-at-smx-stockholm\" target=\"_blank\">im Genero-Blog<\/a>Ich werde als Redner auf der SMX (<em>Ausstellung f\u00fcr Suchmaschinenmarketing<\/em>) in Stockholm am 15. und 16. Oktober mit einer Vielzahl von <a href=\"https:\/\/jonathanbjorkskog.com\/de\/12-rules-for-seo\/\">seo<\/a> und Internet-Marketing-Experten. Ich werde auf der B\u00fchne sein mit <a href=\"http:\/\/jesperastrom.com\/\" target=\"_blank\">Jesper<\/a>der sich mit demselben Thema befassen wird.\u00a0<!--more--><\/p>\n<h2>Was f\u00fcr fortschrittliche Taktiken f\u00fcr soziale Medien?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1049\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/smxstk12_125_hms.jpg\" alt=\"Wie man Gangnam Style tanzt\" width=\"125\" height=\"125\" \/>Ich werde \u00fcber einige Taktiken in den sozialen Medien sprechen, die auch Ihrer Website in den Suchmaschinen zugute kommen. Meistens sind Social-Media-Kampagnen nur Kampagnen, sie werden eine Zeit lang hochgejubelt und dann vergessen. Alle Vorteile, die Sie durch die Kampagne erhalten haben, sind bald vergessen und wertlos. Ich denke gerne ein wenig weiter und baue Kampagnen, die ewig dauern k\u00f6nnen, oder wenn nicht, dann sollten sie Ihrer Website zumindest neue Inhalte und neue Links liefern, von denen Sie auch nach der Kampagne profitieren k\u00f6nnen. Und dann reden wir \u00fcber ECHTE Links, nicht \u00fcber Social Media Shares und Likes.<\/p>\n<p>Ich werde mich mit Taktiken befassen, die haupts\u00e4chlich auf Facebook basieren, weil man von dort aus ohnehin die meisten Leute bewegen kann. Ich werde Ihnen eine Taktik vorstellen, mit der Sie zun\u00e4chst eine anst\u00e4ndige Anzahl von Facebook-Fans sammeln und dann die Fans so weit wie m\u00f6glich \"nutzen\". Nutzen ist hier sowohl f\u00fcr die Seite als auch f\u00fcr die Fans gut gemeint. Ich nutze sie gerne f\u00fcr die Erstellung von Inhalten auf der Website, dann m\u00fcssen sie ihre eigenen Inhalte so gut wie m\u00f6glich bewerben, um Preise zu gewinnen. Das bedeutet, dass sie zun\u00e4chst eine Menge Inhalte erstellen und dann in ihren Blogs und Nischenforen f\u00fcr ihre eigenen Inhalte werben werden. Und nat\u00fcrlich werden sie ihn auch in allen sozialen Medien, in denen sie aktiv sind, bewerben. Aber mehr will ich Ihnen jetzt nicht verraten, dazu m\u00fcssen Sie eigentlich r\u00fcberkommen zu <a href=\"http:\/\/smxstockholm.se\" target=\"_blank\">SMX Stockholm<\/a> um mehr zu erfahren. Ich k\u00f6nnte auch nachher einige Folien hier ver\u00f6ffentlichen, wenn das erlaubt ist.<\/p>\n<blockquote><p>Sammeln Sie zun\u00e4chst eine anst\u00e4ndige Anzahl von Facebook-Fans. Dann lassen Sie die Fans das Marketing f\u00fcr Sie machen.<\/p><\/blockquote>\n<p>Warum dies zum Thema geh\u00f6rt <strong>Fortgeschrittene Social-Media-Taktiken<\/strong> liegt daran, dass Sie einen gro\u00dfen Teil der Web-Voraussetzungen f\u00fcr eine Website kontrollieren m\u00fcssen, um dies tun zu k\u00f6nnen. Sie brauchen die Kontrolle \u00fcber die technischen Teile der Website, Sie brauchen die Kontrolle \u00fcber das Social-Media-Management f\u00fcr die Facebook-Seite, und Sie brauchen die Kontrolle \u00fcber den SEO-Teil. Und es wird empfohlen, dass Sie auch die Kontrolle \u00fcber die Inhaltserstellung f\u00fcr die Website haben, um die besten Ergebnisse zu erzielen.<\/p>\n<h2>SEO und Social Media Tools?<\/h2>\n<p><a href=\"http:\/\/smxstockholm.se\/stockholm2012\/agenda\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Fortgeschrittene Taktiken f\u00fcr soziale Medien auf der smx stockholm\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/smxstk12_125_hms.jpg\" alt=\"Fortgeschrittene Taktiken f\u00fcr soziale Medien auf der smx stockholm\" width=\"125\" height=\"125\" \/><\/a>Ich k\u00f6nnte auch in einem Panel \u00fcber SEO und Social-Media-Tools sprechen. Ich habe ein paar, die ich benutze, aber haben Sie auch welche, die Sie benutzen und von denen Sie denken, dass ich sie mir ansehen und dar\u00fcber sprechen sollte? Bitte sagen Sie es mir!<\/p>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/www.flickr.com\/photos\/akasped\/9110105324\/in\/photolist-eT2BsJ-eFe5RQ-cws1om-5kf3ix-noAi3d-eT2EVs-eSQhcV-o3tM21-jqXEyu-yjJb8-5xup9R-dMSjqm-aHc4tx-4VxCTa-jj6X9b-5maoH5-eT3hDJ-eT2nPh-fx41eG-5c2pCr-6FJoSK-53s6H7-pmvZp-eJuNKJ-y2mZQ-aq1S35-5zP9YP-66EpFC-6Gta2E-4MpbJS-4VLBjk-7pKoH7-7wgK7i-4RXxAW-4BwmMX-cYodwG-fMs19h-5zmaYZ-5c6yM1-5c1mxX-3tVsgB-9Ewee4-eHjx9D-8WTYPW-h7uXA4-eT2vdy-eT32SJ-eT3PM7-anjfSo-d9Lt8U\" target=\"_blank\" rel=\"nofollow\">Abgebildetes Bild von edward stojakovic unter CC-Lizenz<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Wie ich bereits im Genero-Blog angek\u00fcndigt habe, werde ich auf der SMX (Search Marketing Expo) in Stockholm am 15. und 16. Oktober zusammen mit vielen SEO- und Internet-Marketing-Experten als Redner auftreten. Ich werde mit Jesper auf der B\u00fchne stehen, der \u00fcber das gleiche Thema sprechen wird.\u00a0<\/p>","protected":false},"author":1,"featured_media":1278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[56,59,53,60],"tags":[],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-tricks","category-seo","category-seo-search-engine-optimization","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I am speaking at SMX Stockholm about advanced social media tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/de\/i-am-speaking-at-smx-stockholm-about-advanced-social-media-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I am speaking at SMX Stockholm about advanced social media tactics\" \/>\n<meta property=\"og:description\" content=\"As I told you in the Genero blog, I am going to be a speaker at the SMX (Search Marketing Expo) in Stockholm 15 and 16 October with a lot of seo and internet marketing experts. 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Mit seiner Leidenschaft f\u00fcr organische Suche, Inhalte und Wachstum und einem Hintergrund in Technik und Programmierung hat er einen breiten \u00dcberblick \u00fcber die Strategien und Taktiken des Online-Marketings. 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