{"id":2544,"date":"2023-04-03T11:33:27","date_gmt":"2023-04-03T11:33:27","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/explanation\/json-ld-2"},"modified":"2023-04-03T11:33:27","modified_gmt":"2023-04-03T11:33:27","slug":"json-ld-2","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/de\/explanation\/json-ld-2","title":{"rendered":"JSON-LD"},"content":{"rendered":"<p>JSON-LD ist eine Art strukturiertes Datenformat, das verwendet wird, um Suchmaschinen mit Informationen \u00fcber den Inhalt einer Website zu versorgen. Es steht f\u00fcr JavaScript Object Notation for Linked Data und ist eine M\u00f6glichkeit, den Daten auf einer Webseite einen Kontext hinzuzuf\u00fcgen. Dies hilft Suchmaschinen, den Inhalt besser zu verstehen und kann die Sichtbarkeit der Website in den Suchergebnissen verbessern. JSON-LD wird h\u00e4ufig f\u00fcr Rich Snippets verwendet, das sind erweiterte Suchergebnisse, die zus\u00e4tzliche Informationen wie Bewertungen, Rezensionen und Bilder enthalten. Durch die Verwendung von JSON-LD k\u00f6nnen Website-Besitzer ihre <a href=\"https:\/\/jonathanbjorkskog.com\/de\/12-rules-for-seo\/\">seo<\/a> und erleichtern den Suchmaschinen das Crawlen und Indizieren ihrer Inhalte.<\/p>\n<h2>JSON-LD im \u00dcberblick<\/h2>\n<ol>\n<li>JSON-LD ist ein strukturiertes Datenformat, das es Suchmaschinen erm\u00f6glicht, den Inhalt einer Webseite leicht zu verstehen.<\/li>\n<li>Durch die Verwendung von JSON-LD k\u00f6nnen Website-Besitzer Suchmaschinen detailliertere Informationen \u00fcber ihre Inhalte zur Verf\u00fcgung stellen, z. B. Produktbeschreibungen, Rezensionen und Bewertungen.<\/li>\n<li>JSON-LD kann dazu beitragen, die Sichtbarkeit einer Website in den Suchergebnissen zu verbessern, indem es den Suchmaschinen das Crawlen und Indizieren des Inhalts der Website erleichtert.<\/li>\n<li>Die Implementierung von JSON-LD kann auch dazu beitragen, dass Websites in Rich Snippets erscheinen, d. h. in erweiterten Suchergebnissen, die zus\u00e4tzliche Informationen wie Bilder, Bewertungen und Rezensionen enthalten.<\/li>\n<li>Insgesamt kann die Verwendung von JSON-LD Website-Besitzern helfen, ihre SEO-Bem\u00fchungen zu verbessern, indem sie Suchmaschinen relevantere und n\u00fctzlichere Informationen \u00fcber ihre Inhalte zur Verf\u00fcgung stellen.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>JSON-LD ist eine Art strukturiertes Datenformat, das verwendet wird, um Suchmaschinen mit Informationen \u00fcber den Inhalt einer Website zu versorgen. Es steht f\u00fcr JavaScript Object Notation for Linked Data und ist eine M\u00f6glichkeit, den Daten auf einer Webseite Kontext hinzuzuf\u00fcgen. Dies hilft Suchmaschinen, den Inhalt besser zu verstehen und kann...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[100,81],"class_list":["post-2544","explanation","type-explanation","status-publish","hentry","category-seo","word-j","word-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JSON-LD - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/de\/explanation\/json-ld-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JSON-LD - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"JSON-LD is a type of structured data format that is used to provide search engines with information about the content on a website. It stands for JavaScript Object Notation for Linked Data and is a way to add context to the data on a webpage. This helps search engines understand the content better and can...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/de\/explanation\/json-ld-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/json-ld-2\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/json-ld-2\",\"name\":\"JSON-LD - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"datePublished\":\"2023-04-03T11:33:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/json-ld-2#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/json-ld-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/json-ld-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explanations\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Dictionary: SEO Glossary with difficult words explained\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"J\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\\\/j\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"JSON-LD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"description\":\"Growth Marketing since 2009\",\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"width\":\"391\",\"height\":\"401\",\"caption\":\"Jonathan Bj\u00f6rkskog\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"JSON-LD - Jonathan Bj\u00f6rkskog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jonathanbjorkskog.com\/de\/explanation\/json-ld-2\/","og_locale":"de_DE","og_type":"article","og_title":"JSON-LD - Jonathan Bj\u00f6rkskog","og_description":"JSON-LD is a type of structured data format that is used to provide search engines with information about the content on a website. It stands for JavaScript Object Notation for Linked Data and is a way to add context to the data on a webpage. This helps search engines understand the content better and can...","og_url":"https:\/\/jonathanbjorkskog.com\/de\/explanation\/json-ld-2\/","og_site_name":"Jonathan Bj\u00f6rkskog","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/json-ld-2","url":"https:\/\/jonathanbjorkskog.com\/explanation\/json-ld-2","name":"JSON-LD - Jonathan Bj\u00f6rkskog","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/#website"},"datePublished":"2023-04-03T11:33:27+00:00","breadcrumb":{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/json-ld-2#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jonathanbjorkskog.com\/explanation\/json-ld-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/json-ld-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jonathanbjorkskog.com\/"},{"@type":"ListItem","position":2,"name":"Explanations","item":"https:\/\/jonathanbjorkskog.com\/explanation"},{"@type":"ListItem","position":3,"name":"SEO Dictionary: SEO Glossary with difficult words explained","item":"https:\/\/jonathanbjorkskog.com\/word\/seo"},{"@type":"ListItem","position":4,"name":"J","item":"https:\/\/jonathanbjorkskog.com\/word\/seo\/j"},{"@type":"ListItem","position":5,"name":"JSON-LD"}]},{"@type":"WebSite","@id":"https:\/\/jonathanbjorkskog.com\/#website","url":"https:\/\/jonathanbjorkskog.com\/","name":"Jonathan Bj\u00f6rkskog","description":"Wachstumsmarketing seit 2009","publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jonathanbjorkskog.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/jonathanbjorkskog.com\/#organization","name":"Jonathan Bj\u00f6rkskog","url":"https:\/\/jonathanbjorkskog.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","width":"391","height":"401","caption":"Jonathan Bj\u00f6rkskog"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/de\/author"},"uagb_comment_info":0,"uagb_excerpt":"JSON-LD is a type of structured data format that is used to provide search engines with information about the content on a website. It stands for JavaScript Object Notation for Linked Data and is a way to add context to the data on a webpage. This helps search engines understand the content better and can...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/explanation\/2544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/explanation"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/types\/explanation"}],"version-history":[{"count":0,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/explanation\/2544\/revisions"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/media?parent=2544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/categories?post=2544"},{"taxonomy":"word","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/word?post=2544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}