{"id":2465,"date":"2023-04-03T11:33:20","date_gmt":"2023-04-03T11:33:20","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/explanation\/local-pack-2"},"modified":"2023-04-03T11:33:20","modified_gmt":"2023-04-03T11:33:20","slug":"local-pack-2","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/de\/explanation\/local-pack-2","title":{"rendered":"Lokales Paket"},"content":{"rendered":"

Ein Local Pack ist eine Funktion in den Google-Suchergebnissen, die eine Karte und eine Liste lokaler Unternehmen anzeigt, die mit der Suchanfrage eines Nutzers in Zusammenhang stehen. Diese Funktion ist besonders n\u00fctzlich f\u00fcr Nutzer, die nach Unternehmen oder Dienstleistungen in ihrer N\u00e4he suchen. Das lokale Paket wird an prominenter Stelle oben auf der Suchergebnisseite angezeigt, so dass die Nutzer die gew\u00fcnschten Informationen schnell finden k\u00f6nnen. F\u00fcr Unternehmen kann die Aufnahme in das lokale Suchergebnispaket eine wertvolle Quelle f\u00fcr Traffic und Leads sein. Um Ihre Chancen auf eine Aufnahme in das lokale Paket zu verbessern, ist es wichtig, Ihre Website und Ihre lokalen Eintr\u00e4ge f\u00fcr lokale Suchbegriffe zu optimieren und sicherzustellen, dass Ihre Unternehmensinformationen korrekt und aktuell sind.<\/p>\n

Lokales Paket auf einen Blick<\/h2>\n
    \n
  1. Local Pack ist eine Funktion in den Google-Suchergebnissen, die eine Karte und eine Liste lokaler Unternehmen anzeigt, die mit der Suchanfrage des Nutzers in Zusammenhang stehen.<\/li>\n
  2. Die Optimierung Ihrer Website f\u00fcr die lokale Suche kann dazu beitragen, dass Ihr Unternehmen in den lokalen Suchergebnissen erscheint und die Sichtbarkeit f\u00fcr potenzielle Kunden erh\u00f6ht.<\/li>\n
  3. Um Ihre Chancen auf eine Platzierung im lokalen Verzeichnis zu verbessern, sollten Sie sicherstellen, dass Ihre Unternehmensinformationen in allen Online-Verzeichnissen und Plattformen korrekt und konsistent sind.<\/li>\n
  4. Die F\u00f6rderung von Kundenrezensionen und -bewertungen kann auch Ihre Platzierung in der lokalen Suche verbessern und Ihre Chancen auf eine Platzierung in den lokalen Suchergebnissen erh\u00f6hen.<\/li>\n
  5. Die Verwendung lokaler Schl\u00fcsselw\u00f6rter und die Erstellung standortspezifischer Inhalte k\u00f6nnen ebenfalls dazu beitragen, Ihre Sichtbarkeit in der lokalen Suche zu verbessern und Ihre Chancen zu erh\u00f6hen, im lokalen Suchergebnis zu erscheinen.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Ein Local Pack ist eine Funktion in den Google-Suchergebnissen, die eine Karte und eine Liste lokaler Unternehmen anzeigt, die mit der Suchanfrage eines Nutzers in Zusammenhang stehen. Diese Funktion ist besonders n\u00fctzlich f\u00fcr Nutzer, die nach Unternehmen oder Dienstleistungen in ihrer N\u00e4he suchen. Das lokale Paket wird an prominenter Stelle oben in den...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[102,81],"class_list":["post-2465","explanation","type-explanation","status-publish","hentry","category-seo","word-l","word-seo"],"yoast_head":"\nLocal pack - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/de\/explanation\/local-pack-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local pack - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"A local pack is a feature in Google search results that displays a map and a list of local businesses related to a user’s search query. This feature is particularly useful for users who are looking for businesses or services in their local area. The local pack is displayed prominently at the top of the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/de\/explanation\/local-pack-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-pack-2\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-pack-2\",\"name\":\"Local pack - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"datePublished\":\"2023-04-03T11:33:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-pack-2#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-pack-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-pack-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explanations\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Dictionary: SEO Glossary with difficult words explained\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"L\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\\\/l\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Local pack\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"description\":\"Growth Marketing since 2009\",\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"width\":\"391\",\"height\":\"401\",\"caption\":\"Jonathan Bj\u00f6rkskog\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lokales Paket - Jonathan Bj\u00f6rkskog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jonathanbjorkskog.com\/de\/explanation\/local-pack-2\/","og_locale":"de_DE","og_type":"article","og_title":"Local pack - Jonathan Bj\u00f6rkskog","og_description":"A local pack is a feature in Google search results that displays a map and a list of local businesses related to a user’s search query. This feature is particularly useful for users who are looking for businesses or services in their local area. The local pack is displayed prominently at the top of the...","og_url":"https:\/\/jonathanbjorkskog.com\/de\/explanation\/local-pack-2\/","og_site_name":"Jonathan Bj\u00f6rkskog","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/local-pack-2","url":"https:\/\/jonathanbjorkskog.com\/explanation\/local-pack-2","name":"Lokales Paket - Jonathan Bj\u00f6rkskog","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/#website"},"datePublished":"2023-04-03T11:33:20+00:00","breadcrumb":{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/local-pack-2#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jonathanbjorkskog.com\/explanation\/local-pack-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/local-pack-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jonathanbjorkskog.com\/"},{"@type":"ListItem","position":2,"name":"Explanations","item":"https:\/\/jonathanbjorkskog.com\/explanation"},{"@type":"ListItem","position":3,"name":"SEO Dictionary: SEO Glossary with difficult words explained","item":"https:\/\/jonathanbjorkskog.com\/word\/seo"},{"@type":"ListItem","position":4,"name":"L","item":"https:\/\/jonathanbjorkskog.com\/word\/seo\/l"},{"@type":"ListItem","position":5,"name":"Local pack"}]},{"@type":"WebSite","@id":"https:\/\/jonathanbjorkskog.com\/#website","url":"https:\/\/jonathanbjorkskog.com\/","name":"Jonathan Bj\u00f6rkskog","description":"Wachstumsmarketing seit 2009","publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jonathanbjorkskog.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/jonathanbjorkskog.com\/#organization","name":"Jonathan Bj\u00f6rkskog","url":"https:\/\/jonathanbjorkskog.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","width":"391","height":"401","caption":"Jonathan Bj\u00f6rkskog"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/de\/author"},"uagb_comment_info":0,"uagb_excerpt":"A local pack is a feature in Google search results that displays a map and a list of local businesses related to a user’s search query. This feature is particularly useful for users who are looking for businesses or services in their local area. The local pack is displayed prominently at the top of the...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/explanation\/2465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/explanation"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/types\/explanation"}],"version-history":[{"count":0,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/explanation\/2465\/revisions"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/media?parent=2465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/categories?post=2465"},{"taxonomy":"word","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/de\/wp-json\/wp\/v2\/word?post=2465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}