{"id":1778,"date":"2022-02-04T13:12:03","date_gmt":"2022-02-04T13:12:03","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?post_type=explanation&p=1778"},"modified":"2022-02-04T13:16:42","modified_gmt":"2022-02-04T13:16:42","slug":"keyword-explained","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/de\/explanation\/keyword-explained","title":{"rendered":"Schl\u00fcsselwort erkl\u00e4rt"},"content":{"rendered":"

A Stichwort<\/a> <\/strong>ist ein Wort oder eine Phrase, f\u00fcr die Sie bei einer Google-Suche mit einer bestimmten Seite auftauchen m\u00f6chten. Alle Seiten auf Ihrer Website k\u00f6nnen ihre eigenen Schl\u00fcsselw\u00f6rter haben.<\/p>\n\n\n\n

Kurz gesagt, ein Schl\u00fcsselwort kann mehr als ein Wort sein - es kann ein Satz sein. Sogar ein ganzer Satz kann ein Keyword sein, was als Longtail-Keyword bezeichnet wird.<\/p>\n\n\n\n

Normalerweise w\u00e4hlen Sie die Schl\u00fcsselw\u00f6rter f\u00fcr Ihre Seiten oder Beitr\u00e4ge nach dem Suchvolumen aus. Ein k\u00fcrzeres Wort oder ein k\u00fcrzerer Satz, wie \"Vitamine\", hat ein h\u00f6heres Suchvolumen als ein l\u00e4ngeres Wort, wie \"Vitaminmangel bei Veganern\". Das Gleiche gilt f\u00fcr den Wettbewerb - es ist in der Regel viel schwieriger, bei Google f\u00fcr ein Wort mit hohem Suchvolumen aufzutauchen als f\u00fcr eine aus wenigen W\u00f6rtern bestehende Phrase mit geringem Volumen.<\/p>\n\n\n\n

Longtail-Keywords oder Longtail-Phrasen sind l\u00e4ngere Phrasen, die in der Regel ein geringeres Volumen und weniger Wettbewerb aufweisen. Es ist oft einfacher, f\u00fcr Longtail-Keywords aufzutauchen als f\u00fcr kurze Phrasen mit einem oder zwei W\u00f6rtern.<\/p>\n\n\n\n

Fr\u00fcher gab es auch einen Meta-Tag namens \"Meta-Keyword\", der sich manchmal auf Schl\u00fcsselw\u00f6rter oder Suchbegriffe bezog, aber der Inhalt dieses Tags wird von den Suchmaschinen nicht mehr ber\u00fccksichtigt und kann getrost ignoriert werden.<\/p>\n\n\n\n

Um zu verfolgen, an welcher Position Sie bei Google bei der Suche nach verschiedenen Schl\u00fcsselw\u00f6rtern erscheinen (Ihre Position in der SERP), ben\u00f6tigen Sie eine Rangverfolgung<\/a> Werkzeug<\/a>.<\/p>\n\n\n\n

\n

Synonyme f\u00fcr Schl\u00fcsselw\u00f6rter<\/h3>\n\n\n\n

Im allt\u00e4glichen Chat kann man auch Synonyme wie Hilfsw\u00f6rter, zentrale W\u00f6rter, Codew\u00f6rter, Hinweisw\u00f6rter oder Schl\u00fcsselw\u00f6rter h\u00f6ren. Oder warum nicht einfach nur Suchbegriffe oder Suchphrasen oder Schl\u00fcsselbegriffe?<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Ein Schl\u00fcsselwort ist ein Wort oder eine Phrase, die bei einer Google-Suche mit einer bestimmten Seite erscheinen soll. Alle Seiten Ihrer Website k\u00f6nnen ihre eigenen Schl\u00fcsselw\u00f6rter haben. Kurz gesagt, ein Schl\u00fcsselwort kann mehr als ein Wort sein - es kann ein Satz sein. Ein ganzer Satz kann sogar ein...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,53],"word":[78,77,81],"class_list":["post-1778","explanation","type-explanation","status-publish","hentry","category-seo","category-seo-search-engine-optimization","word-growth-hacking","word-marketing","word-seo"],"yoast_head":"\nKeyword explained - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/de\/explanation\/keyword-explained\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword explained - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"A keyword is a word or phrase that you want to show up for in a Google search with a particular page. 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