Genero

I co-founded Genero with two fellow students in 2009. Our goal was to help companies achieve better results, and while much has changed since then, our mission remains the same: driving growth for our clients.

Today, Genero is one of the leading growth agencies in the Nordics, with offices in Helsinki, Jakobstad, Vaasa, and Stockholm. We provide tailored teams combining expertise in growth marketing, technical development, service design, and content production. With a mix of passion and professionalism, we help our clients achieve their goals faster and more cost-effectively. generogrowth.com

Widetoes

I started Widetoes with my wife Lina, who is a physiotherapist, personal trainer, and nutritionist. We wanted to create a platform to make it easier for customers to find barefoot shoes and wide shoes that support natural foot shapes. Lina handles research and product selection, while I ensure the website, marketing, and growth strategies work seamlessly.

With our extensive range of barefoot and wide shoes, Widetoes has become a leading player in its niche in the Nordics. Our focus is always on quality, customer experience, and delivering products that support foot health. widetoes.com/se

Anchor Ventures

We founded Anchor Ventures with a group of fellow entrepreneurs to invest in Finnish companies within two areas where we have significant expertise: industrial manufacturing and B2C e-commerce. With an entrepreneur-driven team that has launched over a dozen companies and generated millions of euros in revenue, Anchor Ventures offers a mix of capital, operational support, and commercial expertise. Some of our investments include:

  • Elektromaster: A company with 35 years of experience in electrification for the marine and energy sectors.
  • SSC Climate Group: A leader in advanced heating solutions for logistics and maritime industries.
  • KOIA: Produces exclusive, handmade wooden playhouses that encourage children to engage in creative outdoor play.
  • Widetoes: A Nordic leader in barefoot shoes.

Anchor Ventures is not just an investor – we are a partner for growth and innovation. I serve as an advisor for the company. Anchor-ventures.com

Suomen Tarjoustoimisto

I co-founded Suomen Tarjoustoimisto with two friends to offer consumers an easier way to find the best deals. With sites like lampopumppuhinta.fi and värmepumppris.se, customers can fill in their details once and receive multiple quotes. I act as an advisor for this project.

For consumers, this means saving time and money, while for suppliers, it ensures a steady flow of qualified leads. The business model is built on suppliers paying only for the inquiries they receive, reducing the need for cold calls and increasing efficiency.

Through these projects, I’ve had the opportunity to combine entrepreneurship with innovation and create sustainable growth. Want to learn more or discuss collaboration opportunities? Contact me via LinkedIn or read more about my projects here on the site.