I guess you found your way here after Googling things like "SEO Hero" and wanted to look up what it is, or just sneak around at some of the other competitors sites? Anyway, welcome!
What?
Wix is giving away $50.000 to the one that can rank first on the keyword SEO Hero in March 2017. Wix will also try to rank on the same phrase.
Why?
Wix have been accused of having bad SEO, so they want to show off. If they win they think nobody can trashtalk their SEO anymore. If someone else wins, they at least got a lot of attention.
How?
If you wanna join you should register a domain before mid December and submit that as your site in the competition at wix.com. You are then in!