Google is making a Facebook-like button clone and adds a +1 (plus one) button to search results and websites. This is a way for them to get their search results even more personalized and it is definitely a way for Google to start rewarding great content and get rid of content made only for search engines. The plus one button is being launched soon!
What is the purpose with Google’s plus one button?
The Google plus one button is about word of mouth. It is launched for one reason; Google wants to improve search results and make the best results appear first. The goal they always have. The plus one button works a little like the Facebook “like” or “recommend” buttons. When you search for something, finds it, and likes it, you should press the plus one button on that page or in the search results page, for telling everyone that you liked this content. Then when other people are searching for the same topic, they will see that you liked this content.
Why should a SEO implement the +1 button on a website?
- Content with a large amount of +1:s will get higher rankings in Google’s organic search results.
- Your content will get more visible in the SERP (Search engine result pages) if it has +1:s. It is one more thing added to the “rich snippets” (Things that already exists are breadcrumbs, sitelinks, stars-rating and more).
- You will get traffic. If I click plus one on something, my Google friends will see that in a similar way that my Facebook friends sees when I like something. And people trust friends, so a lot of them is going to click on it and see what I “liked” or “plus oned”. (I do not know how we are gonna say that..?)
How to use Google plus one button?
Update: Now possiblle to add plus one button to WordPress site!
Of course Google has made a video about the plus one button. Check what it is all about here:
Potential ways of miss-using the plus one button
Of course spammers will find some ways to miss-use this great feature as well. I can already think about several ways, like buying plus ones for gaining better search engine rankings, hiding plus one buttons behind other content, like people do with the Facebook like button, make a lot of fake Google profiles and just “plus one” their own content, and so on. But I think Google will have quite good control over the situation, and I think it will go smoother than with the Facebook like button.
Read more about Google +1button on some Google sites
- On Google AdWords blog
- On Google official blog
- On Google.com
- Sign up for getting the +1button as soon as it is launched here. (Google site)
What should we call the thing we do when we press plus one?
One thought hit me; what should we say when we “plus one” something? With Facebook it is easy, just like. With twitter it is called to tweet a link. But what should we say about the plus one thing? In this post I have already been spelling it in at least three different ways, plus one, +1, +1button, and so on. Should we say like, “hey, look what I plus-oned!” Or just, “look what I plussed“, or just some plain boring “recommended“? What do you think? Feel free to tell me in the comment field!